STOCKHOLM, Sweden, March 21, 2002 (PRIMEZONE) -- More than one million children fly with SAS every year. The SAS philosophy is that children should find it enjoyable to fly with SAS, and they are perceived as an important customer category. Accordingly, SAS is reviewing and improving its offers in regard to younger customers. New toys will be available on the aircraft, flight attendants with special responsibility for children and families and improved information are some of the new ideas.
"We are now placing the focus on children and this is the first stage in our new approach to children and families. During the spring, we intend to further develop our child-passenger concept, which will be applied through the entire travel chain, from booking to arrival. Parents and children should feel well taken care of when they fly with SAS. We want to provide the children with an enjoyable and memorable experience," said Lena Erneling Albers, Product Manager.
All child travelers will receive a small surprise onboard the aircraft when they fly with SAS. The new toys that will be distributed are designed to be colorful and child-friendly. The new lime-green color, in combination with SAS's normal colors, will characterize the range of children's products.
Different Toys for Different Age Groups
The youngest children will receive a cuddly toy, a picture book, or similar toy that could appeal to them. On domestic flights and flights within the Scandinavian countries, child passengers will be given a small box containing cookies, candies and toys. Two forms of box will be supplied, one for children aged 3-6 and one for 7-12 year-olds. On intercontinental flights, children will be presented with a backpack and a kit containing various toys, which again will come in two forms for the same two age groups. New toys will also be gradually introduced on European routes during spring and summer.
"We plan to distribute slightly different toys depending on the length of the flight and the age of the children. The underlying idea is to simultaneously surprise, entertain and educate our young passengers. Hopefully, the toys will keep the children amused for most of the flight, and perhaps for some time after their arrival," said Lena Erneling Albers.
The flight attendants designated to take care of children and families have been trained to be responsive to their young charges on each flight.
To find out more about what SAS can offer children, this service will be given a whole page to itself when the new corporate website, scandinavian.net, is launched this spring.
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