BI Nutraceuticals Debuts New Name and New Look at Supply Side East Show

BI Nutraceuticals -- Your Total Nutraceutical Ingredient Supplier


LONG BEACH, Calif., May 1, 2002 (PRIMEZONE) -- BI Nutraceuticals (BI) will debut its new name and look at the Supply Side East Show (Seacaucus, NJ) on May 7th. BI, a leading supplier of nutritional ingredients servicing the dietary supplement, pharmaceutical and food industries, manufactures, markets and distributes a diverse product offering, including whole herb powders and teas, unique fruit and vegetable ingredients, herbal extracts and other nutritional supplements. The new BI can be seen at booth no. 1107 in the exhibit hall of the Meadowlands Exposition Center on May 7-8 from 12:00 p.m.-5:00 p.m.

"As we continue to streamline our corporate infrastructure and improve our efficiencies, we believe that unifying our marketing and selling functions under one umbrella creates a more efficient and more customer friendly environment," says Peter Hafermann, vice president. "Our name and our look have changed, but we have maintained our commitment to providing high quality products and the superior service that our customers have come to expect."

Prior to the name change and its new look, customers contacted Botanicals International for herbal powders & teas, Botanicals International Extracts for standardized and ratio extracts and ZetaPharm for other dietary ingredients. BI is now the total supply solution for the nutraceutical industry. Customers may place orders for their various supply needs through BI. The Web site address, www.botanicals.com, and contact telephone numbers in the Long Beach, CA offices will remain the same.

BI markets and distributes many of Hauser Inc.'s unique ingredients including, two antioxidants derived from the common savory herb rosemary, both having GRAS (Generally Recognized as Safe) status: RoseOx(r) -- a proprietary lipid soluble antioxidant standardized on carnosic acid and Rossentia(tm) -- a novel water soluble antioxidant standardized on Oxygen Radical Absorbance Capacity (ORAC). The company manufactures UltraHD(r) Herbal Powders -- a patented line of high density herbal powders, having higher densities, less dusting and more consistent particle size, these are designed to aid in enhancing efficiencies in the manufacturing of tablets and capsules. Also, BI's recent alliance with RFI Ingredients will allow the company to offer RFI's diverse product line of proprietary and science-based products to the dietary supplement industry, thus further solidifying BI's desire to be its customers "total nutraceutical ingredient supplier."

BI, founded in 1977 and headquartered in Long Beach, California, is a full service supplier of dietary supplements. BI manufactured products undergo quality testing under the Identilok(r) species identification process. BI's products include whole herb powders and teas, standardized and drug ratio extracts, custom blends designed for specific indications, vitamins, minerals and other dietary supplements.

For more information call 720-652-7001, email phafermann@botanicals.com or visit www.botanicals.com.



            

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