ATLANTA, July 12, 2002 (PRIMEZONE) -- Silverpop, a provider of e-mail marketing and customer communication technology solutions, announced today that Internet Security Systems (ISS) (Nasdaq:ISSX) will utilize Silverpop for e-mail based communications, including list and response management. ISS joins a growing list of Silverpop clients that has topped 40 in 2002 alone, including a number of Fortune 100 corporations.
Internet Security Systems, security software pioneer and global leader in threat protection solutions, is currently using the Silverpop software to streamline a variety of customer and partner communication programs including surveys, webinar notices, security updates and newsletters. In order to maximize the benefits of the Silverpop solution, ISS will fully integrate the software into its existing CRM and sales automation systems.
"The Silverpop solution was a cost-effective, obvious choice for ISS," said Tim McCormick, Vice President of Marketing for Internet Security Systems. "Silverpop's technology allows us to create templates to streamline messages as well as track and manage multiple lists all in one system. We have found Silverpop to be a highly innovative, powerful, and user-friendly solution that coordinates well with our overall marketing goals."
Silverpop's software provides clients like ISS enterprise-wide coordination of e-mail based communication programs, giving marketers the control they need over message frequency, relevance and branding. Additionally, Silverpop automates e-mail marketing and customer communication management best practices through a variety of expert systems, minimizing IT involvement and streamlining processes, while enhancing customer relationships and growing customer lifetime value.
"ISS is demonstrating a true commitment to maximizing customer communications by quickly recognizing the strategic importance of e-mail communications in terms of cost-effectiveness and measurability," said Bill Nussey, Chief Executive Officer at Silverpop. "Silverpop is particularly delighted to have ISS as an enterprise client because we gain exposure to the most sophisticated security technology in the industry, enabling Silverpop to remain at the cutting-edge in the critical area of security."
About Silverpop
Silverpop Systems Inc. provides the only enterprise-class e-mail marketing software solution specifically designed for customer communication management, ensuring relevant, timely and consistent messaging. Silverpop enables marketing and communications professionals to cost-effectively control their own efforts and to maximize their company's connection with each customer. Silverpop, founded in 1999, is headquartered in Atlanta with funding led by Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. More information on Silverpop and its products can be obtained by calling 1.866.745.8767 or by visiting www.silverpop.com.
About Internet Security Systems, Inc.
Founded in 1994, Internet Security Systems (ISS) (Nasdaq:ISSX) is a pioneer and world leader in software and services that protect corporate and personal information from an ever-changing spectrum of threats and misuse. As organizations increasingly move business operations online, the number and sophistication of threats to the networks, servers and desktops that empower these initiatives also continue to escalate. Internet Security Systems' solutions dynamically detect, prevent and respond to these threats, making Internet Security Systems the trusted security provider for more than 9,000 corporate customers. These include 49 of the Fortune 50, the top 10 largest U.S. securities firms, 10 of the world's largest telecommunications companies and major agencies and departments within U.S. local, state and federal governments. Headquartered in Atlanta, GA, Internet Security Systems has additional operations throughout the Americas, Asia, Australia, Europe and the Middle East. For more information, visit the Internet Security Systems Web site at www.iss.net or call 888-901-7477.
Internet Security Systems is a trademark of Internet Security Systems, Inc.