ATLANTA, July 23, 2002 (PRIMEZONE) -- Silverpop, a provider of e-mail marketing and customer communication technology solutions, today announced the general availability of its next generation communications software, Silverpop Dynamic Messaging (SDM) 3.0.
E-mail marketing is touted as the most cost-effective, measurable communications tool for businesses in all industries. According to Forrester research, U.S. businesses spent more than $1 billion on e-mail marketing in 2001. That number is expected to surpass $7 billion by 2005.
"While most e-mail marketing solutions concentrate on blasting large volumes of messages, Silverpop's vision is to enable highly relevant dialogs for the lifecycle of the customer relationship," said Silverpop CEO, Bill Nussey. "Even well-intentioned permission-based marketing can be perceived poorly if it is not appropriately targeted. Silverpop's solutions allow businesses of all types to harness the power of e-mail communication by coordinating and controlling their e-mail based marketing and corporate communications efforts across the enterprise."
Silverpop's technology has been lauded by analysts, media and customers for its overall design and ease-of-use. Additionally, Silverpop's Dynamic Messaging 3.0 product brings a number of key benefits to marketing and communications professionals. For example:
-- Full process automation: SDM streamlines and automates nearly
every step of the creation and execution of e-mail communications.
-- Built-in best practices: The unique SDM expert system
automatically optimizes messages to work flawlessly with a wide
range of AOL, text and HTML versions.
-- Customer Communication Management (CCM): Silverpop's pioneering
CCM methodology helps large, multi-divisional businesses
coordinate and control their e-mail based communications across
business units and departments.
-- Complete migration path: Silverpop offers three primary stages to
accommodate the changing needs of our customers. The first is a
consultative service offering designed primarily for early stage
users. The second is a "do-it-yourself" solution based on
Silverpop's ASP platform. The third involves the installation of
SDM in the customer's data center. This last solution is designed
for high-volume communications and for customers who need secure,
tighter integration with their back-office systems and databases.
Features and Benefits
In addition to its design and flexibility, Silverpop Dynamic Messaging supports a wide range of features including:
-- Automated list management: scrub, merge, purge, segment,
opt-in/opt-out, soft bounces, hard bounces
-- Web forms: non-technical marketers can easily create Web forms for
opt-in, opt-out and profiles
-- Event-driven messages: e-mail can be triggered by Web clicks,
schedules or XML
-- High-impact content: drag and drop creation of viral marketing
(forward-to-a-friend), video, audio and Flash automation
-- Tracking and reporting: opens, click-throughs, recipient history,
campaign comparisons, forwards, Web pages visited, purchases or
other types of conversions
-- Content management: private and shared repositories for graphics,
rich media, templates and lists
Technology Platform
Silverpop's technology is built on Java 2 Enterprise Edition (J2EE) and can be run on most popular computing platforms and database systems. For its hosted solution, Silverpop has partnered with IBM and Akamai to deliver high availability and worldwide content access so that messages can be delivered and received instantly around the globe.
About Silverpop
Silverpop Systems Inc. provides the only enterprise-class e-mail marketing software and service solutions specifically designed for customer communication management, ensuring relevant, timely and consistent messaging. Silverpop enables marketing and communications professionals to cost-effectively control their own efforts and to maximize their company's connection with each customer. Silverpop has added more than 40 enterprise and agency customers in 2002 alone, including a number of Fortune 100 corporations. Silverpop is headquartered in Atlanta with funding led by Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. More information on Silverpop and its products can be obtained by calling 1.866.745.8767 or by visiting www.silverpop.com.