NEW YORK, Aug. 8, 2002 (PRIMEZONE) -- Carl Womack, the CFO of Pacific Sunwear (Nasdaq:PSUN), opens the interview by explaining the particular details of the brand awareness strategy and the gains that the company hopes to make from these endeavors before sharing his outlook on a Pacific Sunwear Entertainment Division. We then move on to look into the linking of online and store-based promotions and the size of e-mail customer databases before discussing online marketing.
The product mix in retail stores is examined along with the different techniques that the company uses to keep its stores stocked with relevant fashionable brands, while still maintaining low inventories and efficient purchasing. We then move on to the music section of the website where PacSun has coverage of "up and coming" bands and we discuss the financial and marketing benefits derived from this section.
The real-time database and delivery systems that organize ordering and inventory management is discussed, showing the breadth of the back office systems and the advantages that are given by these systems.
Moving on to international expansion, we discuss the possibility of international growth and the number of suitable available PacSun retail store sites that can be found in the American marketplace.
The interview is closed with an outlook on Consumer Spending over the next 6 months in the American market, with a focus on PacSun's 14-20 year-old segment of the economy.
The interview can be heard at www.wallst.net
About Pacific Sunwear of California, Inc.
Pacific Sunwear of California, Inc. is a specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. The Company operates three nationwide, primarily mall-based, chains of retail stores under the names Pacific Sunwear (PacSun), Pacific Sunwear Outlet (PacSun Outlet), and d.e.m.o. PacSun and PacSun Outlet stores specialize in board-sport-inspired casual apparel, footwear and related accessories catering to teenagers and young adults. d.e.m.o. specializes in hip-hop-music-inspired casual apparel and related accessories catering to teenagers and young adults. As of March 23, 2002, the Company operated 564 PacSun stores, 68 PacSun Outlet stores and 103 d.e.m.o. stores for a total of 735 stores in 48 states and Puerto Rico. About WallSt.net
The Wall St. Network (www.wallst.net) is a multimedia provider of original, insightful, commentary and news from North America's leading companies. Giving a direct link to the management of today's fastest growing companies through encompassing executive interviews and Sector Seminars.