iLive Launches Media Management Platform


IRVINE, Calif., Aug. 12, 2002 (PRIMEZONE) -- iLive Inc. (OTCBB:ILVE) unveiled today a new server-based Media Management Platform designed to track electronic distribution of digital pay-per-view content. The new platform enables professionals in the film and entertainment community worldwide to maximize their profit opportunities by providing an electronic marketplace complete with transactional capabilities and real time tracking for the licensing of filmed entertainment.

iLive continues to transform business practices of digital distribution of filmed media over the Internet. Currently the established practices of the industry limit rights holders' ability to maximize revenue and reduce costs of distribution due to market inefficiencies. iLive believes that the combination of its new media management platform combined with its peer-to-peer distribution could effectively "reinvent the industry" by providing a more efficient business model.

Scott Henricks, the Company's President, commented, "This marks another step for iLive in becoming a 'one-stop shop' for online entertainment and closer to being accepted as the standard in pay-per-view distribution among industry professionals. The platform simplifies the monitoring, tracking and commerce of digital media to the point that rights holders will immediately see the benefits of this new efficient form of content distribution."

About iLive:

Located in Irvine, California, iLive is one of the only publicly traded companies to offer consumer video on demand services over the Internet. Video on demand gives consumers complete control over their viewing, allowing them to watch what they want when they want. Episodes are accessed via the Internet on a pay-per-view basis and viewers can stop, pause, fast forward, and rewind them just as they would a video or DVD. With the point and click of a mouse viewers can watch a huge collection of Films, How to's, Classic TV, Comedy, Documentary, and much more. For the first time with iLive you can create your own television schedule and revolutionize the way you view entertainment.

This press release contains forward-looking statements. The words "estimate," "possible," and "seeking" and similar expressions identify forward-looking statements, which speak only as to the date of the statement was made. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.

Executive Summary http://www.ilive.com/execsummary.asp

Corporate Video: http://www.ilive.com/corpvideo.asp



            

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