ATLANTA, Aug. 27, 2002 (PRIMEZONE) -- Hands On Atlanta and Silverpop, a provider of e-mail marketing and customer communication technology solutions, announced today a long-term partnership to help enrich and grow the Atlanta community. The partnership provides Hands On Atlanta with advanced e-mail communication software and services to improve the content, design and frequency of their e-mail messages.
Hands On Atlanta is a non-profit organization that helps individuals, families and corporate and community groups find flexible volunteer opportunities. Silverpop provides Hands On Atlanta the tools to communicate with these groups through organization-wide coordination of e-mail-based programs, giving users the control they need over message frequency, relevance and branding.
Hands On Atlanta volunteers, over 25,000 strong, are at work every day of the year building community and meeting critical needs in schools, parks, senior homes, food banks, pet shelters, under-resourced neighborhoods and more. Silverpop's software allows Hands On Atlanta to effectively manage communication with these volunteers quickly and easily, taking advantage of best practices in e-mail communications.
"At Hands On Atlanta, Silverpop's solution is already playing a major role in enhancing our communication with volunteers, employees and the community at large," said Tracy Hoover, Managing Director for Hands On Atlanta.
Hands On Atlanta sends seven to ten e-mails per month on topics such as: how to become a new volunteer, what opportunities are available for current volunteers, and feature events such as Hands On Atlanta Day on October 5, 2002. Hands On Atlanta also plans to use the Silverpop software to distribute a bimonthly newsletter to all 25,000 volunteers with details on upcoming events, personalized news and accolades.
"Silverpop is pleased to be able to help Hands On Atlanta further its positive impact on the Atlanta community," said Bill Nussey, CEO of Silverpop. "In order to build strong relationships with Atlanta's increasingly tech-savvy volunteers and the corporate community, Hands On Atlanta needs to maintain a level of sophistication in all of its communications. Silverpop's software gives Hands On Atlanta the tools to repeatedly send high-impact, relevant messages to volunteers and supporters, while simultaneously increasing brand awareness and maintaining brand integrity."
About Hands On Atlanta
Founded in 1989, Hands On Atlanta is a non-profit organization that helps individuals, families and corporate and community groups find flexible volunteer opportunities at more than 400 community-based agencies and schools. Hands On Atlanta volunteers are at work every day of the year building community and meeting critical needs in schools, parks, senior homes, food banks, pet shelters, under-resourced neighborhoods and more. Hands On Atlanta is an affiliate of CityCares, an international alliance of volunteer organizations with 30 affiliates in the U.S. and Philippines. For more information on Hands On Atlanta, call 404-872-2252 or visit HandsOnAtlanta.com.
About Silverpop
Silverpop Systems Inc. provides enterprise-class e-mail marketing software and service solutions specifically designed for customer communication management, ensuring relevant, timely and consistent messaging. Silverpop enables marketing and communications professionals to cost-effectively control their own efforts and to maximize their company's connection with each customer. Silverpop has added more than 45 enterprise and agency customers in 2002 alone, including a number of Fortune 100 corporations. Silverpop is headquartered in Atlanta with funding led by Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. More information on Silverpop and its products can be obtained by calling 1.866.745.8767 or by visiting www.silverpop.com.