TORRANCE, Calif., Sept. 30, 2002 (PRIMEZONE) -- Nova Communications Ltd. (OTCBB:NCVM) announced today that Nova's subsidiary, BuyMicro, has increased revenue by almost 300% in the first half of 2002 over the same period in 2001. BuyMicro's revenues for the first half exceed $4 million in profitable income from both sales and leasing.
BuyMicro, an online reseller of computers, software and telephone equipment, has been able to increase revenues substantially through aggressive customer acquisition strategies and proprietary software that streamlines order handling and customer support. Another significant factor in BuyMicro's growth is the synergy between BuyMicro and the company's finance division, eStoreFinance.com.
BuyMicro now has over 60,000 registered customers in its opt-in email marketing program. Both a daily Price Drops email and a monthly newsletter on business equipment and financing are sent out.
"BuyMicro is taking advantage of the cost effective marketing opportunities available for Internet-based resellers to increase sales and profitability," said Jeff Goldfield, President of BuyMicro. "The combination of new customers and reduced overhead are paying off on the bottom line."
The BuyMicro website is located at www.buymicro.com.
About BuyMicro
BuyMicro.com offers 75,000 computer hardware and software products through its award-winning website at www.buymicro.com. The company markets computers, printers, monitors and networking solutions manufactured by IBM, Apple, Cisco, Compaq, Hewlett Packard and Intel. With over 50,000 customers, BuyMicro offers same day shipping from 27 warehouses located throughout the U.S. The principal offices of BuyMicro are located at 423 Pacific Coast Highway, Suite 103, Redondo Beach, California.
Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995
Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the telecommunications industry, and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.
Nova Communications has and continues to institute changes to its strategies, operations and processes to address these risk factors and to mitigate their impact on Nova Communication's results of operations and financial condition. However, no assurances can be given that Nova Communications will be successful in these efforts.