STOCKHOLM, Sweden, Oct. 14, 2002 (PRIMEZONE) -- Modern Times Group MTG AB (Nasdaq:MTGNY), the international media group, today announced that ZTV is the fastest growing channel in Norway and has increased its penetration from 30.7% to 42.7% since its launch in January this year. More than 1.5 million people can now watch ZTV every day. In the last three months alone, ZTV increased its penetration from 37.9% to 42.7%. These results have been published by leading independent polling organization, Gallup TV Meter Norway.
The youth-oriented ZTV channel, first launched in Sweden in February 1991, now reaches 51% of the Swedish population, approximately 55% of which are aged between 12 and 34. ZTV Norway was launched on 1 January 2002, broadcasting music, movies and entertainment news, and targeted at the 12 to 34 year old audience group.
Hans-Holger Albrecht, President and CEO of MTG, commented: "ZTV Norway is already repeating the success of the channel in Sweden. The ZTV brand is very strong amongst youth audiences since we deliver over ten hours of music programming every day including chart shows and star profiles, as well as the latest movies and topical discussion program. We therefore offer advertisers an unparalleled national reach amongst the youth market."