SAN DIEGO, April 2, 2003 (PRIMEZONE) -- Ken Hodges, chief demographer at Claritas, the premier provider of intelligent marketing information and target marketing services, was named one of the Top 25 most influential people in market research by American Demographics Magazine as part of its 25th anniversary issue this month.
"American Demographics has played a key role in our industry over the years, and I am very flattered by this recognition from the editors," Hodges remarked.
Editors at American Demographics said Hodges was recognized for his distinguished career as a demographer and the influential contributions he has made to market research.
In a special report, the magazine highlighted five people each in the categories of demographers and social scientists, market researchers, media experts, futurists and trendspotters and niche experts.
Based in the Ithaca, NY office, Hodges is in his tenth year with Claritas and is primarily responsible for the methodological development and testing of demographic estimates and projections, and for incorporating Census data into Claritas information products.
About Claritas
San Diego-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
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