ATLANTA, April 30, 2003 (PRIMEZONE) -- Starting this week customers of Popeyes(r) Chicken & Biscuits, a division of AFC Enterprises, Inc. (Nasdaq:AFCEE), can give their palates a taste of the Big Easy with the new Popeyes Chicken Po' Boy Sandwiches. To commemorate this new addition to the Popeyes everyday menu, participating Popeyes restaurants this week will offer customers a Chicken Po' Boy sandwich and medium drink for only $2.99.
Popeyes Chicken Po' Boy Sandwiches feature tender, all-white meat chicken strips, fresh lettuce and crisp pickles on warm French bread. Customers may order the sandwiches with either Popeyes Classic Mild Chicken or its world-famous New Orleans Spicy Chicken.
"We love this Po' Boy sandwich and know our customers will too," said Billy Jacob, executive chef for Popeyes. "It's not only a great addition to our everyday menu, it's also a culinary tribute to our Louisiana roots!"
The Po' Boy legend started in the 1920s in New Orleans, the birthplace of Popeyes, when streetcar workers went on strike. A local restaurant's staff took French bread and stuffed it with just about anything they could find to come up with an affordable sandwich for the striking workers. Through the years, the name was shortened to "Po' Boy" and continues to be a New Orleans tradition.
Popeyes Chicken Po'Boy sandwiches are sold individually or as combo meals.
Popeyes is a leader in the Cajun segment of the foodservice industry and is the world's second-largest quick-service chicken concept. Founded in 1972 in New Orleans, Popeyes has more than 1,672 locations in 42 states, the District of Columbia, Puerto Rico and 21 other countries and achieved 2001 worldwide sales of approximately $1.3 billion. Visit Popeyes Chicken & Biscuits' website at www.popeyes.com.
AFC Enterprises, Inc. is the franchisor and operator of 4,072 restaurants, bakeries and cafes in the United States, Puerto Rico and 33 foreign countries under the brand names Popeyes(r) Chicken & Biscuits, Church's Chicken(tm), Cinnabon(r), Seattle's Best Coffee(r) and Torrefazione Italia(r) Coffee. AFC's primary objective is to be the world's Franchisor of Choice(r) by offering investment opportunities in highly recognizable brands and exceptional franchisee support systems and services. AFC Enterprises(r) had system-wide sales of approximately $2.6 billion in 2001 and can be found on the World Wide Web at www.afce.com.