ALISO VIEJO, Calif., June 16, 2003 (PRIMEZONE) -- Thinkbig, an award-winning Orange County-based advertising agency, announced today that it has won an Award of Excellence in the 2003 National Public Relations Society of America (PRSA) Silver Anvil Awards. Thinkbig was one of only 10 companies in California to be honored out of the 91 finalists and 664 entries.
Thinkbig captured a PRSA Silver Anvil Award of Excellence for an aggressive marketing communications campaign created for their client, Buy.com. The campaign's greatest strength was its demonstration of the power and speed of a well-crafted strategic response to a market situation. The results and management of the situation, client and effort were strong and landed the client extensive national press coverage, including prominent business press outlets.
"Thinkbig was able to react very quickly to an opportunity that our client encountered because we are a small, fast-acting firm that stays in touch with our clients," said Franny Schmidt, president of Thinkbig. "Because of this, we are able to capture the power of a competitor's event and turn it into our own. We are thrilled to be recognized by PRSA and to receive the PR industry's top honor."
Thinkbig competed among peers from all over the United States. A total of 41 Silver Anvil Awards and 50 Silver Anvil Awards of Excellence were given during the Silver Anvil Awards Celebration at the Equitable Tower in New York City on June 5. For a complete list of winners, visit www.prsa.org.
In recent months, Thinkbig has also won three Helios Awards from the Orange County chapter of the International Association of Business Communicators (IABC) and two Gold Quill Awards from the National IABC.
Winners were chosen from 91 finalists out of 664 entries by a panel of 113 judges. The winning programs met the highest standards of the four components of strategic public relations programming -- research, planning, execution and evaluation.
The Silver Anvil Awards competition has grown steadily in scope and stature since its inception in 1946. Today they are awarded for programs in 15 categories and several subcategories. In the 56 years since the Silver Anvil Program began, more than 1,000 organizations have received Silver Anvils for excellence in public relations.
About Thinkbig
Thinkbig is dedicated to providing their clients with a dynamic, compelling and integrated approach to their marketing and public relations campaigns. The company serves a variety of clientele, including Buy.com, Mazda North American Operations, Rusty Apparel, Global Jet Shares and Enfrastructure. To contact Thinkbig, please visit www.thinkbigmedia.com or call (949) 330-6050.
About PRSA
The Public Relations Society of America (www.prsa.org), based in New York City, is the world's largest professional organization for public relations professionals helping to advance the profession and the professional, with nearly 20,000 members with 17 Professional Interest Sections and 116 Chapters nationwide who represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.