ALTAMONTE SPRINGS, Fla., August 14, 2003 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that it is launching a dedicated print and television campaign in the Illinois, Indiana, Ohio, Pennsylvania, New York, New Jersey, Virginia, Maryland, Delaware, Connecticut, Rhode Island and Massachusetts. The campaign will be managed by its corporate marketing group, utilizing exclusive agents and licensees.
The new campaign will consist of 30-minute infomercials along with 1-minute and 30-second spots, as well as the new WGL printed marketing material to be distributed by the exclusive agents and licensees. The primary media will be local cable networks and the Golf Channel. The WGL plans to air the spots from October 2003 to December 2003 for the 2004 season. The above markets are among the largest golf populations in the country and represent over 7 million golfers. The WGL projects gross revenue from the territories to top $60 million dollars over the next 5 years. This represents a 2% market penetration.
"We are thrilled with the opportunity to be adding such a lucrative market to the WGL portfolio," said Mike Pagnano, CEO of The WGL. "I expect our new marketing campaign to produce over 140,000 members annually from the twelve state market. Demand for the Play-for-Pay concept in this market is huge and will continue to grow as we increase our brand recognition."
The World Golf League markets a professional golf concept, directly and through licensees in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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