COSTA MESA, Calif., Sept. 4, 2003 (PRIMEZONE) -- Armed with a fresh design that will offer even more to its legions of faithful fans, Football.com (www.football.com) has a lot in store for gridiron lovers in 2003.
The new version of the site is easy to navigate and attractive to view; both compliments to Football.com's strong reputation for delivering every available bit of relevant news in a timely fashion. The latter is why 550,000 unique monthly visitors rely on Football.com as a source to quench their thirst for football knowledge.
"In today's world of ever-changing technology, it is essential for change in order to stay a step ahead of the competition," said D.J. Boyer, editor of Football.com. "We are obviously very excited about the new season."
Football.com's success is largely due to brand name recognition inherent to its domain and the compelling free content offered to its users. As a result, the content and functionality of the site has been driven by feedback from fans over the years. This gives the site an independent and unbiased viewpoint which fans appreciate.
Founded in 1997, Football.com has captured an audience of fanatics that generate over four million page views every month during football season. The site covers all levels of the sport, from Pop Warner to professional leagues.
Other recent enhancements include online football almanacs, rules and regulations, team history, and everything football you can imagine. Fans have the ability to calculate quarterback ratings and absorb news, scores, statistics, predictions, and athlete profiles. The e-commerce component of the site is a vehicle for fans interested in shopping for team apparel, memorabilia, and unique merchandise. The interactive component of Football.com provides bulletin boards, football-related classifieds, and a wealth of football links to team and fan sites alike.
According to Doug Miller, general manager of BigAd.com, the interactive agency representing Football.com, "Because of the niche site traffic that is naturally drawn to the Football.com domain, content partners and site sponsors are able to reach a targeted and captive audience by partnering with Football.com."
Said Miller, "We offer custom campaigns and integrated sponsorships to advertisers and content providers that are uniquely suited to their needs and budget."
About Football.com
Football.com (Everything Football, All the Time) is the only site on the Internet dedicated to the true fans -- the ones that eat, drink and sleep football; fans that paint their faces the color of their favorite team and endure harsh climates to support that team no matter what the circumstances.
About BigAd.com
BigAd.com is a web-marketing agency focused on sports and entertainment websites and serves over 300 million advertiser impressions monthly for its clients. In addition to representing Football.com, BigAd.com's clients include Baseball.com, eWrestling.com, Basketball.com, fftoday.com, Game-revolution.com, Rajahwwf.com and Keenspot.com.