VENTURA, Calif., Sept. 29, 2003 (PRIMEZONE) -- Senator Tom McClintock is kicking his campaign into a technologically higher gear today by adding Instant Messaging alerts to his E-Team initiative.
Using the Microsoft(r) Alerts service (Nasdaq:MSFT) via an easy-to-use web-based application offered by MessageCast, Inc., McClintock for Governor organizers can now share important up-to-the-minute information with voters. Voters can receive this information instantaneously via a range of popular electronic devices such as computer desktops via MSN Messenger and Windows Messenger, cell phones, and wireless PDA's.
"Instant Messaging is the standard way most 30-and-under voters communicate," said Senator Tom McClintock. "Using this kind of cutting-edge communication is indicative of the technology savvy I'll bring to the Governor's office."
Alerts are an innovative service from Microsoft that, according to the company, can be up to 10 times more effective than direct mail. Each voter must sign up to receive alerts, ensuring they will not receive unwanted messages or spam. Today there are over 100 million active users on the Microsoft Instant Messaging network1.
Key to the program's success was getting the Microsoft Alerts service live as quickly as possible using the MessageCast web-based solution. With MessageCaster(tm), there is no complex integration or programming required, enabling campaign organizers to communicate with voters almost overnight.
To sign up for alerts, voters can visit http://www.TomMcClintock.com.
About Senator Tom McClintock for Governor
Senator Tom McClintock is the foremost spokesman in California on conservative fiscal policy and state government waste. He was first elected to the California Legislature in 1982 at the age of 26. Within two years, he became Assembly Republican Whip, a leadership position he held for five years. In 1996, McClintock was overwhelmingly returned to the State Assembly from the 38th Assembly District. He served two terms before his election in 2000 to the State Senate.
Senator McClintock graduated Cum Laude from UCLA in 1978, earning a B.A. degree in Political Science. He served as Chief of Staff to Senator Ed Davis until joining the Assembly in 1982. The Senator and his wife, Lori, have two children, ages 13 and 11.
About MessageCast, Inc.
MessageCast, Inc. was formed in 2001 and is a pioneer in automated messaging environments for broadcast IM. Investors include Mobius Venture Capital and Rembrandt Venture Partners.
For more information on MessageCast, please see http://www.MessageCast.net or contact Information@MessageCast.net.
MessageCast is a trademark of MessageCast, Inc.
1 Survey source: Microsoft Corp