MEDIA ADVISORY, Sept. 30, 2003 (PRIMEZONE) --
WHO: San Diego-based Claritas Inc. is the leading provider of intelligent marketing information and target marketing services and the pioneer of lifestyle segmentation. In addition to its leading consumer segmentation systems, Claritas offers over 60 marketing databases, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States.
WHAT: Claritas is conducting a day-long seminar in Los Angeles to introduce PRIZM(r) NE, its completely new, redesigned lifestyle segmentation system. News media interested in attending can pre-register online at www.Claritas.com until Oct. 1 at 10 a.m. (PDT). Fill out the required spaces in the form and in the comment box write -- NEWS MEDIA -- FEE WAIVED. Onsite registration is also available the day of the seminar.
What distinguishes PRIZM NE is it is the first in the industry to link household and neighborhood level segment assignments. PRIZM NE captures the essence of the existing PRIZM system, as well as the best-in-class methodology of MicroVision, the Claritas ZIP+4 segmentation system. This is the fourth time in as many decades that Claritas has re-crafted its segmentation technology to correspond with the largest data collection effort ever undertaken by any entity -- the 2000 U.S. Census.
WHEN: Thursday, October 2, 2003
Continental Breakfast/Registration
7:30 a.m. to 8:30 a.m.
Morning Session
8:30 a.m. to 11:30 a.m.
Afternoon Session
1:30 p.m. to 5:00 p.m.
WHERE: Sheraton Gateway (LAX)
6101 W. Century Blvd.
310-642-1111
The Claritas Inc. logo is available at: http://media.primezone.com/prs/single/?pkgid=508
About Claritas
Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.