Arnold Schwarzenegger Hits October Cover of BuyMagazine

Second All-Digital Issue Goes Live with Behind-the-Scenes News from Controversial Gubernatorial Candidate


ALISO VIEJO, Calif., Oct. 1, 2003 (PRIMEZONE) -- This month's issue of BuyMagazine, the hot new all-digital direct response publication featuring entertainment and technology articles as well as popular products from Buy.com, features the actor-turned-politician, Arnold Schwarzenegger, on the cover.

The issue also features an exclusive behind-the-scenes interview with Schwarzenegger, including the inside scoop about his successful film career, and his enthusiasm surrounding the possibility of becoming the next Governor of California.

"Displaying Arnold on the cover this month boldly illustrates BuyMagazine's ability to deliver a rare look at the actor who has sparked an uproar of controversy surrounding the collision of entertainment and politics," said Stew Duncan, publisher of BuyMagazine. "Being all-digital allows us to present a revolutionary venue where we can deliver exclusive access to today's biggest news-makers."

In addition to Schwarzenegger's participation in the October issue, BuyMagazine is featuring new sections including: "The Rebate Center," where special offers are made available only to BuyMagazine readers; "The Hot 10," where the top ten best-selling products on Buy.com's website are featured in one easy-to-find section; and the "Free-Bee" product, where customers can search through the magazine, find and click on the selected item, and receive it for free.

In September 2003, BuyMagazine announced it would become all-digital, giving readers instantaneous access to over 1 million products, exclusive celebrity interviews, great product reviews and low prices on the most popular brand names. Instead of the print version being mailed to 600,000 customers, the all-new digital BuyMagazine is e-mailed and reaches over 3.5 million of Buy.com's customers.

About BuyMagazine

BuyMagazine is a monthly all-digital direct response magazine providing access to over one million cool products, the latest technology and entertainment reviews, special offers and discounts. By integrating stimulating content, BuyMagazine reaches core buyers with relevant purchasing information and the latest technology and entertainment products within a visually engaging format. The magazine is emailed to over 3.5 million of Buy.com's customers.



            

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