SANTA MONICA, Calif., Oct. 9, 2003 (PRIMEZONE) -- Hollywood Previews, Inc. (Other OTC:IRVP) today announced it has completed the programming of a multimedia promotional CD-ROM for FOX's Emmy Award-winning hit series 24, starring Kiefer Sutherland. Terms were not disclosed.
The CD-ROM , which utilizes Hollywood Previews' innovative and proprietary technology, will be distributed in the top ten markets via the mid-October subscription issues of People Magazine and Entertainment Weekly in advance of 24's third season, premiering without commercial interruption on October 28 at 9 p.m. Eastern time/8:00 p.m. Central, courtesy of Ford and the Next F-150.
The promotional CD-ROM offers viewers a variety of captivating visual and audio experiences, including: an exclusive preview of the upcoming season; a behind-the-scenes look at the show's creation; the chance to win a walk-on-role via an online sweepstakes, an inside look at Season 2 DVD featuring over seven hours of exclusive extras; and a link to the official 24 Website. In addition, the CD ROM highlights the 2004 Ford F-150 and its role in the show.
"Our cutting-edge technology and responsiveness were key factors in FOX's decision to utilize the company's digital publishing services. In many respects, 24, which is also cutting edge and innovative, is a perfect opportunity to showcase our digital platform and its distinct advantages over traditional forms of advertising and marketing. We look forward to other opportunities to market these types of services and products, as well as our flagship digital entertainment magazine," said David MacEachern, chairman and chief executive officer.
About Hollywood Previews
Hollywood Previews, Inc. is a pioneer in the interactive digital multimedia publishing industry. The company launched its proprietary flagship CD-ROM quarterly entertainment magazine, Hollywood Previews, in 2001, which features full-length movie previews, celebrity interviews, movie soundtracks and other behind-the-scenes video, content, promotions and contests in conjunction with advertisements. Hollywood Previews also provides digital media solutions to corporate customers who desire to associate their company, product and services with Hollywood Previews' various entertainment, sports, travel and other editorial content.
A key feature of Hollywood Previews' technology is its real time, online tracking measurement system which provides quantitative data, such as length of viewing and listening, to gauge the effectiveness of advertisements, or consumer interest in a particular movie preview, video, musical selection or product.
The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date thereof. Readers should carefully review risks described in other documents the Company files from time to time with the Securities and Exchange Commission.