American TV to feature Alera Technologies Products; A Convergence of Computer and Home Media Center Technologies


CHATSWORTH, Calif., Nov. 3, 2003 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced DVD and CD Recording Solutions, is proud to announce that Alera Technologies products will be available through American TV, a leading retailer of consumer electronics, appliances and furniture. Many technologies used in consumer electronics and computer applications are basically the same, while the resulting products can be substantially different. Alera Technologies solutions are designed for both consumer electronics and computer applications making them ideal for American TV's customers.

"We are very excited that Alera Technologies products are successfully fitting in the home as well as with our SOHO, major corporation, government agency, and Prosumer customers," stated Perry Solomon, President and CEO of Alera Technologies, "American TV's staff of highly trained sales professionals are uniquely qualified to present Alera Technologies products in a wide variety of applications including audio, video, multimedia and data."

"Alera Technologies DVD and CD audio and video recording and duplicating products have much to offer home electronics customers. With Alera Technologies products, our customers will have the right tools to record, duplicate and share their audio and video creations," said Dean Van Den Eng, Computer Division Assistant Manager at American TV. "We are leaders in providing new technology solutions and the addition of the exciting new Alera Technologies products are just what our customers have been demanding."

American TV will feature Alera Technologies DVD and CD Duplicators that copy most DVD and CD formats.

The new CD Copy Cruiser (Alera Technologies Part # 260123) has been designed so the Home User as well as Prosumer, Corporate, Government and Education users, all can enjoy the benefits of duplicating CDs. Alera Technologies has designed the CD Copy Cruiser with its Cruise Control 100 professional CD Duplicator Controller to put you in control. You may want to reduce copy speed to reproduce the highest quality audio, or your blank media may be certified at less than the maximum recording speed. Many times source discs are of questionable quality or have been created in a way that makes duplication difficult. You can adjust speeds and other copy functions, verify the copies after they are made, simulate the copy process without actually burning media and much more with a complete menu of tools necessary for making successful copies. Or you can simply push "Copy" for a quick, easy duplicate disc.

The new DVD Copy Cruiser Dual( 1:1 DVD Duplicator (Alera Technologies Part No. 260124), recently awarded the DVDplusRW Organization Editors' Choice distinction, is the beginning of a family of products that solve the DVD format dilemma. Now customers will be able to use DVD-R, DVD+R, DVD-RW, DVD+RW, DVD-ROM, CD-R, CD-RW and CD-ROM discs all with one product. This exciting new product is both a Stand Alone DVD/CD Duplicator and an External USB 2.0 DVD/CD Recorder, all in one unit.

To complement an extensive line of DVD and CD duplication products, Alera Technologies has developed a unique DVD/CD Shredder(tm) (Alera Technologies Part No. 240114) that destroys the data layer on DVDs and CDs. Users no longer have to worry about DVDs and CDs getting into the wrong hands. With the recent report released by the Federal Trade Commission showing that 27.3 million Americans have been victims of identity theft in the last five years, including 9.9 million people in the last year alone, protecting your personal data becomes increasingly important.

About American TV

American is a leading retailer of consumer electronics, appliances and furniture. American has built a market leading reputation for outstanding customer service, selection, and price. American is a leader in new technology solutions and helps customer make the right buying decisions with a staff of knowledgeable sales professionals and demonstrable displays. American's computer departments are exceptional looking and packed with a wide selection of high-quality products. American has won numerous awards over the years as an outstanding retailer of furniture, electronics and appliances. Corporate headquarters are based in Madison, Wisconsin, with 11 retail stores in Wisconsin, Illinois, Michigan, and Iowa. In addition, a state-of-the-art, 65 door, 365,000 sq. ft. distribution center is located in Pewaukee, WI.. For complete details, please visit http://www.americantv.com/.

More on Alera Technologies

Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are establishing a higher standard in the industry with professional strength solutions that are exceptionally easy to use and understand, creating the ultimate "out of the box" product experience. Perry Solomon, President and CEO of Alera Technologies, is currently serving as Chair of the Optical Storage Technology Association (OSTA) Marketing Committee. Alera Technologies is headquartered at 21722 Lassen Street, Chatsworth, CA 91311. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-678-6900, or FAX: 1-818-475-5200.

The Alera Technologies logo is available at: http://media.primezone.com/prs/single/?pkgid=352



            

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