SAN DIEGO, Dec. 11, 2003 (PRIMEZONE) -- Claritas Inc., a unit of VNU Marketing Information, today issued the following clarification from its president and CEO Robert Nascenzi regarding a recent VNU announcement on the sale of Claritas Europe:
"Claritas Inc., which operates in the United States, remains an important part of VNU Marketing Information, and is not part of the planned sale of Claritas Europe. Claritas Inc. will play a vital role going forward as the (Marketing Information) group works to develop innovative, integrated services and tools that deliver high-value business solutions to its clients," Nascenzi said.
"We look forward to enhancing the Claritas Inc. role as an essential business partner with our clients and making a strong contribution to the group's future success," he added.
VNU announced on Monday that it had signed an agreement to sell its Claritas Europe unit, a non-strategic business, to Acxiom Corporation and that the deal is expected to close by the end of the year.
About Claritas
Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
The Claritas Inc. logo is available at: http://media.primezone.com/prs/single/?pkgid=508