FRESNO, Calif., Jan. 5, 2004 (PRIMEZONE) -- Yosemite Technologies(tm), a leading developer of multi-platform backup and recovery software solutions, today announced industry veteran, John Maxwell has joined its executive team as Vice President of Marketing. Maxwell will be responsible for all aspects of product management, product marketing, channel marketing and corporate marketing.
Maxwell's initial goals for Yosemite are to build upon the solid core of TapeWare(r), Yosemite's flagship backup and disaster recovery software, develop company messaging and drive brand recognition. Maxwell also intends to expand upon Yosemite's commitment to its OEM and distribution channel partners to ensure they are provided with all the necessary tools for success.
"John is a very welcome addition to the Yosemite team. His extraordinary background and wealth of experience will help drive Yosemite to higher levels of success in the future," stated Kevin Reinis, chief executive officer of Yosemite Technologies. "He has the extensive leadership experience needed to manage our product roadmap and marketing communication initiatives. With a rare combination of marketing and IT management skills, John Maxwell is in the unique position to build upon Yosemite's dedication to its customers while understanding their IT architecture and addressing their specific storage needs."
"Joining Yosemite at this stage of growth is such an exciting opportunity for me. The company has a solid foundation and the right technology for protecting mission critical data. It has what it takes to continue to gain market share in the high growth data protection space. Yosemite is on a path of success and quickly establishing itself as a worldwide leader in the backup and disaster recovery market," stated Maxwell. "I am thrilled to join Yosemite's world class team and confident that my background and experience will assist Yosemite in expanding its visibility, resulting in increased revenues and enviable growth."
Maxwell brings almost 20 years of storage management experience from both a vendor and data center prospective. Prior to Yosemite, Maxwell helped launch Mendocino Software. Prior to that, Maxwell was Vice President of Marketing for the Network Storage Division at Sun Microsystems (Nasdaq:SUNW). In this position, he was responsible for re-launching and positioning Sun's storage products into the Sun One architecture. Prior to Sun, he was Vice President of Product Marketing at VERITAS Software (Nasdaq:VRTS). In this role, Maxwell led the product management and marketing teams for VERITAS' NetBackup and Backup Exec product lines. He was a key driver in growing VERITAS' backup market share from 7% to over 30%. He also held various product management positions at Legato Systems and Sterling Software in the areas of data backup and storage resource management (SRM). Prior to that, Maxwell spent six years with American Airlines where he managed various teams in the system administration, storage management and database administration areas.
For more information about Yosemite Technologies, go to www.yosemitetechnologies.com.
About Yosemite Technologies
Yosemite Technologies, Inc., the makers of TapeWare(r), is a leading provider of OEM tape drive bundled backup software solutions. Based in Fresno, California, Yosemite designs, develops, supports and markets high-performance, multi-platform recovery and backup solutions for the small-to-medium enterprise (SME) marketplace. With offices in North America, Europe, and Asia/Pacific, Yosemite is making its mark in the worldwide storage industry. By partnering with leading tape drive manufacturers to provide bundled software and using indirect sales channels, Yosemite Technologies is rapidly becoming an industry powerhouse.
The development of TapeWare began in 1985 and Yosemite Technologies was incorporated in 1996. Yosemite is a privately held company committed to providing the industry's best backup and storage solutions for SMEs. Their philosophy of "Backup Simplified" offers enterprise class solutions that are simple enough for the most non-technical small business users. To learn more, visit www.yosemitetechnologies.com.