NEW YORK, Jan. 27, 2004 (PRIMEZONE) -- Advanced Plant Pharmaceuticals, Inc. (OTCBB:APPI), a company that utilizes whole plants through a proprietary (patent pending) manufacturing process to develop all natural dietary and health supplements, announced that Concept Labs, Inc. and Publisher's Clearinghouse (PCH) have begun a direct mail insert to PCH's distribution list for the marketing of Lo-Chol (TM), APPI's cholesterol lowering supplement.
The direct mail insert, to be sent to Publisher Clearinghouse merchandise buyers, is an important part of the previously announced marketing agreement between the veteran television personality and spokesman, Mr. Ed McMahon (http://www.greatertalent.com/bios/mcmahon.shtml) and APPI. The Lo-Chol (TM) PCH direct mail insert featuring the endorsement of Lo-Chol by Mr. McMahon is the beginning of a marketing campaign by APPI that will include a series of television ads and infomercials airing in the near future.
Lo-Chol (TM) is a cholesterol-lowering supplement that, in patients in human clinical studies, improved HDL/LDL ratio and reduced overall cholesterol. Lo-Chol (TM) is a unique, proprietary supplement that is produced utilizing APPI's patent pending "Whole Plant" process, which develops whole plant pharmaceuticals and nutritionals (http://www.uspto.gov -- Patent # 5,707,631).
David Lieberman, CEO of Advanced Plant Pharmaceuticals, said, "This initiation of the Ed McMahon media campaign is geared to introducing Lo-Chol to a broad population receiving the well-known Publisher's Clearinghouse solicitation. As the infomercials begin airing soon, we anticipate that the awareness and familiarity with Lo-Chol fostered by this campaign will assist in building sales."
About Advanced Plant Pharmaceuticals, Inc.
Advanced Plant Pharmaceuticals, Inc. (APPI) focuses on the research and development of plant-based dietary and health supplements. The Company has a patent pending process that utilizes whole plants to manufacture all natural dietary and health supplements. APPI uses this process to manufacture products, which the company distributes worldwide through various marketing and distribution contracts. Corporate website: www.appi.cc
FORWARD LOOKING STATEMENTS:
This release contains forward-looking statements within the meaning and pursuant to the Safe Harbor provisions of the Securities Litigation Reform Act of 1995 and involve risks and uncertainties that may individually or mutually impact the matters herein described, including but not limited to product development and acceptance, manufacturing, competition, regulatory and/or other factors, which are outside the control of the Company.