ATLANTA, Feb. 25, 2004 (PRIMEZONE) -- Silverpop, a fast-growing provider of comprehensive permission-based e-mail marketing solutions, announced today that British Sky Broadcasting (BSkyB), the UK's leading digital television provider, is utilizing Silverpop for e-mail marketing communications and data management.
BSkyB is the operator of the UK's largest digital television platform, Sky digital. The company owns and operates 25 broadcast channels reaching over 12 million households. With a wide diversity of products and a large number of customers, BSkyB decided to focus on e-mail marketing and communications as a key part of its marketing strategy. In early 2003, BSkyB conducted a search to identify a partner that could help the company elevate e-mail into a strategic marketing tool across its enterprise. Silverpop was ultimately selected for its strong strategic consulting capabilities, the diversity of its service offerings and the flexibility of its core product, Silverpop Marketer.
Over the past six months, BSkyB and Silverpop have worked together to create an enterprise wide e-mail strategy and communications policy. Timing of the strategy consulting particularly coincides with changes related to the new Data Protection Act (DPA), a stringent privacy act in the UK, which went into effect in December 2003. This Act is of significant importance for European companies, like BSkyB, who conduct ongoing, personalized and permission-based communications with their customers. As the strategy and policy projects are completed, BSkyB and Silverpop have begun a wide variety of e-mail initiatives across the enterprise including newsletters, promotional communications and event-triggered campaigns.
"Silverpop has a deep understanding of the challenges that face large, international companies like BSkyB. Best of all, we are able to simultaneously improve the reach and the quality of our e-mail marketing initiatives," said Dawn Whitaker, Head of Internet Marketing for Sky Television. "Silverpop and its team of people are supporting our initiatives to build deeper, more profitable and longstanding relationships with our customers."
About Silverpop
Silverpop is a permission-based e-mail marketing solutions provider offering a full range of services that include e-mail marketing strategy, campaign management and execution and highly tailored analytics of campaign results. Our client solutions team has the expertise in best practices and e-mail campaign fulfillment to get the job done right, every time. Our solutions are available in either full or self-service, depending on client preferences. Silverpop's customer base includes Apple, The Bombay Company, Weather.com and AutoNation. For more information visit www.silverpop.com.