IDAHO FALLS, Idaho, March 15, 2004 (PRIMEZONE) -- Source Direct Holdings, Inc (OTCBB:SDRT) announced today that they have finalized their proprietary formulation's and have completed independent studies on a new line of non-toxic, biodegradable automotive cleaners that are now being made available for private label distribution to independent distributors and mass retail.
The new private label automotive cleaners will give retail consumers the opportunity to purchase high quality, extremely effective, non-toxic, environmentally friendly vinyl protectors, engine cleaners and wheel cleaners from their favorite retail outlet at a fraction of brand cost. The private label automotive cleaners will be made available through various distributors and retail buyers immediately.
Source Directs President Deren Smith said the following: "Our private label automotive marketing initiative creates a phenomenal opportunity for us to compete with brands while delivering a high quality product at a fraction of the cost to the consumer. We look forward to a successful roll-out".
Source Direct Holdings, Inc., headquartered in Idaho Falls with manufacturing in Draper, Utah, is a state-of-art cleaning technology company that manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household and private label automotive cleaning products industry. For additional information, visit our web-site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.