IDAHO FALLS, Idaho, March 17, 2004 (PRIMEZONE) -- Source Direct Holdings, Inc (OTCBB:SDRT) announced today that they have finalized the development and are ready to release to market Simply Wow(tm), their proprietary non-toxic, environmentally friendly safe, all purpose all surface household cleaner for retail distribution to selected national/specialty stores discount and grocery/drug store chains in the United States.
Simply Wow(tm) is an all-purpose cleaner that can effectively replace the majority of household cleaners consumers use today. An independent lab recently conducted an independent test that showed Simply Wow(tm) outperforms other leading brands like: Orange Clean, Fantastik, Formula 409, as well as various carpet cleaners like Spot Shot, Woolite and Resolve in a head-to-head test. The stains in the test included pen, marker, red crayon and grease from a painted wall as well as carpet stains that include transmission fluid, red wine and fingernail polish. Simply Wow(tm) will be made available at the retail level in a 22 oz bottle with spray trigger.
Source Directs President Deren Smith said the following: "Simply Wow(tm) is by far the most effective non-toxic all-purpose household cleaner available on the market today. Bottom line -- Simply Wow(tm) should be the consumer's first choice to remove any stain regardless of the surface."
Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Draper, Utah, is a state-of-the-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household and private label automotive cleaning products industry. For additional information visit our web site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.