HOLLYWOOD, March 24, 2004 (PRIMEZONE) -- CinemaElectric, Inc. (OTCBB:CINM) and nReach Inc., a SmartServ company (OTCBB:SSRV), have reached an agreement to release CinemaElectric mobile content in the U.S. to retailers and via a 6,000-strong Mobile Content Vending Machine network for in-store unattended sales to debut later in 2004 -- reaching a multimillion market of U.S. consumers.
The touchscreen vending machines will appear in major electronics and mobile phone retailers, airports, train stations and restaurants. nReach has built an online and retail mobile content business where ringtones, graphics and mobile entertainment applications can be purchased directly by customers with cash or credit card. Content is then electronically delivered to the customer's mobile phone. In addition, DVD-like packaging will be used to sell the content to consumers via major chain electronic retailers.
The agreement covers mobile graphics, MMS messages and audio ringtones (true-tones) and is expected to include PocketCinema(tm) video downloads in the near future.
PocketCinema(tm) is a downloadable motion picture that can be played on many Nokia, Samsung, LG, Motorola, Sony Ericsson, Siemens and other mobile phone terminals.
CinemaElectric owns what is believed to be the world's largest library of formatted multimedia and video content for mobile devices. The company has a special focus on video content for mobile phone playback, both in the current 2.5G environments and into advanced, high-speed 3G networks.
About CinemaElectric, Inc.
CinemaElectric is a wireless services company and a leading provider of multimedia entertainment for mobile devices in more than 35 countries. The Hollywood-based studio produces downloadable PocketCinema(tm) video, MMS greetings, multimedia applications and CineSound(tm)audio ringers.
Website: http://www.CinemaElectric.com
About nReach
nReach, a SmartServ company, provides the retail, marketing and entertainment industries with a comprehensive technology platform to capitalize on the growing market for mobile phone content. Its private label solutions consist of online ecommerce, retail packaged goods/PIN card sales and the industry's first Mobile Content Vending Machine for unattended sales. nReach's solution also provides the largest selection of content, as well as, carrier and mobile phone support. For more information, please visit www.nReach.com on nReach, visit www.nReach.biz or visit our online store at www.nreach.com .