DENVER, March 24, 2004 (PRIMEZONE) -- VitaCube Systems Holdings, Inc. (OTCBB:VCBE), announced today that it has contracted with David Litt, Principal of David Litt Consulting, a firm which delivers marketing and communications support to start-up companies as well as Fortune 500 companies nationwide.
David Litt has a track record of building sales and profits; launching new companies, brands, products and programs; re-positioning businesses and revitalizing large organizations. In the last dozen years, David was a management team member for one of America's 500 fastest-growing companies, the youngest VP in the 50-year history of a $3.2 billion department store chain as well as a founding officer for one of Colorado's most successful start-ups ($0 to $20 million in two years.)
In addition to his breadth of successful business and network marketing industry experiences, David has produced award-winning TV commercials and print ads, published numerous business articles and is an accomplished trainer -- having conducted seminars for thousands of salespeople across North America.
"The VitaCube opportunity is too significant to ignore," says Litt. "Tens of millions of supplement consumers are looking for an ultra-premium line of products that provide real results. This company has been able to attract Olympic Gold Medallists, All Pro Quarterbacks, World Cup Soccer Champions, Cy Young Baseball Pitchers, Super Bowl coaches, bodybuilders, skiers, trainers, coaches and doctors . . . people whose careers depend on high performance nutrition. That speaks volumes to quality, safety and effectiveness."
Chief Executive Officer Sanford Greenberg stated, "VitaCube intends to use David Litt's extensive experience and understanding of the network marketing industry to develop new marketing strategies for the sale of its line of nutritional supplements through VitaCube Network, Inc., a wholly owned subsidiary of VitaCube Systems Holdings, Inc."
VitaCube Systems Holdings, Inc., is a provider of high quality meal replacement powder and premium nutritional dietary supplements. Recently, the company began selling its products through its newly created network marketing organization. VitaCube products are not sold in grocery or mass-market retail stores.
The company's commitment to product integrity and the health needs of its customers has earned VitaCube Systems a loyal following of over 350 world-class athletes that include:
-- Two Time World Champion Denver Broncos coach Mike Shanahan
-- 2001 World Series Co-MVP Curt Schilling, pitcher for the Boston
Red Sox
-- 4-Time Cy Young Award Winner, Randy Johnson, pitcher for the
Arizona Diamondbacks
-- Tampa Bay All-Pro quarterback Brian Griese
-- 2002 Olympic snowboard bronze medallist J.J. Thomas
-- Los Angeles Dodgers home run leader and First Baseman for the
Oakland A's Eric Karros
VitaCube's products and other information concerning VitaCube, including its network marketing division are described on VitaCube's website at www.vitacube.net.
Company Contact: VitaCube Systems Holdings, Inc., Denver Colorado
Teresa Simoneau, Director of Public Relations
(303) 316-8577 x226
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including prospects for VitaCube's distribution network. Actual results may differ from those discussed in such forward-looking statements.
Certain statements in this release regarding the company's agreements are in accordance with the guidelines established by the Federal Trade Commission for endorsements in advertising.