HOLLYWOOD, Calif., April 1, 2004 (PRIMEZONE) -- CinemaElectric, Inc. (OTCBB:CINM) and Sony Ericsson Mobile Communications have partnered to release CinemaElectric's award-winning PocketCinema(tm) mobile video content as well as graphics, animations and multimedia applications to mobile consumers in 48 countries in Europe, Africa and the Middle East, reaching a potential audience of 260+ million mobile consumers. Distribution shall be via Sony Ericsson's Fun and Download service offering content directly to the consumer via the mobile phone and Internet, as well as via partnerships with wireless operators.
The deal includes all current CinemaElectric's PocketCinema(tm) video and graphics content collections including ACTION SPORTS (extreme sports), ELECTRIC CATWALK (fashion and models) and MOVIE MESSAGES (greetings). PocketCinema(tm) is a downloadable motion picture that can be played on advanced Sony Ericsson mobile phones such as the P900, P800 and new K-700. PocketCinema(tm) greeting videos shall be made available in English, German, French, Spanish and Italian. Graphic downloads will also be offered in six lifestyle categories including wallpapers and screensavers custom formatted for Sony Ericsson handsets by CinemaElectric artists. The video files are compacted to less than 90 kb by CinemaElectric's Dense Media Format(tm) technology for delivery via WAP or MMS.
James F. Robinson, CEO of CinemaElectric says, "CinemaElectric is delighted to start our partnership with Sony Ericsson, a leader in bringing mobile imaging and video innovations to mobile phone users. This partnership significantly expands the distribution footprint for CinemaElectric and allows us to showcase our PocketCinema(tm) content on Sony Ericsson's world class imaging handsets."
CinemaElectric owns what is believed to be the world's largest library of formatted multimedia and video content for mobile devices. The company has a special focus on video content for mobile phone playback, both in the current 2.5G environments and into advanced, high-speed 3G networks.
About CinemaElectric: CinemaElectric is a wireless services company and a leading provider of multimedia entertainment for mobile devices in more than 35 countries. The Hollywood-based studio produces downloadable PocketCinema(tm) video, MMS branded content & graphics, multimedia applications and CineSound(tm)audio ringers.
Website: www.CinemaElectric.com
About Sony Ericsson Mobile Communications AB: Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.
Website: www.sonyericsson.com