Detroit, April 19, 2004 (PRIMEZONE) -- Ideal Accents, Inc (OTCBB:IACE), announced today that it has launched a new corporate website at www.idealaccents.com. The new website is a key step in building Ideal Accents into a national brand as the company moves ahead with plans for coast to coast expansion of its auto accessorizing business.
Joe O'Connor, Ideal's Chairman and CEO, commented, "The overriding aim of our communications efforts, is to provide a clear, consistent presentation of who we are and what we offer to current and potential customers in the growing dealer network we service. From our current locations and mobile installation units we now service over 400 dealers, which we expect to expand to over 600 dealers this year. Our long term goal is to expand this number significantly as we work toward acquiring up to 100 new shops coast to coast."
O'Connor added, "The website is also designed to familiarize investors with our company and its plans for the future as well as allow them to track our progress. Among other things, it offers quick links to industry reports, news releases and trading data." He said further, "The site will also accommodate links to Web sites of future acquired businesses, for the Company to continue leveraging the brand equity in these businesses."
The company said that it engaged the award winning firm of RM Communications (RMC) of Toronto to create the site as well as to help the company develop an overall branding strategy. Mr. Al McLellan, Managing Partner of RMC, commented, "We're very pleased to be assisting the Ideal Accents team in pursuing their growth plans. We strongly believe the steps being taken to create a national brand will facilitate their continuing expansion."
About Ideal Accents
Ideal Accents, Inc. (OTCBB:IACE), headquartered in Detroit, MI, is in the business of accessorizing cars and trucks at the new vehicle dealer level. An ISO 9001 certified company, Ideal is licensed by leading tier one suppliers to Original Equipment Manufacturers ("OEMs") like GM, Ford and Toyota to sell and install their accessory products on vehicles in the aftermarket. The company and its subsidiaries have over 100 employees at facilities in Metro Detroit, where it serves approximately 78% of the market, Lansing, Michigan and Toronto, Canada, where it serves 40% of the market.
Working directly with and compensated by auto dealers in each area, Ideal installs products that address the automotive-related styling and functional needs of customers. These products include sunroofs, leather seats, wheels, keyless entry, GPS navigation systems, TV's, DVD's, CD changers, truck accessories and performance enhancement parts. According to SEMA, a leading industry association, the multi-billion dollar auto accessory business enjoys a steady average annual growth rate of approximately 7.5%. Ideal's long term goal is to expand nationally through the opening or acquisition of up to 100 shops coast to coast.
Additional information about the company can be found on its Web site at www.idealaccents.com, including company's filings with the SEC.
SAFE HARBOR
Information in this news release or on the Website may contain statements about future expectations, plans, prospects or performance of Ideal Accents, Inc. that constitute forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "project," and similar words and phrases are intended to identify such forward-looking statements. Ideal cautions you that any forward-looking information provided by or on behalf of Ideal is not a guarantee of future performance. None of the information on the Website constitutes an offer to sell securities or investment advice of any kind, and visitors should not base their investment decisions on information contained in the Website. Ideal Accents, Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond Ideal's control, in addition to those discussed in Ideal's press releases, public filings, and statements by Ideal's management, including, but not limited to, Ideal's estimate of the sufficiency of its existing capital resources, Ideal's ability to raise additional capital to fund future operations, Ideal's ability to refinance or repay its existing indebtedness. All such forward-looking statements are current only as of the date on which such statements were made. Ideal does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.