DETROIT, May 24, 2004 (PRIMEZONE) -- The Sun Network Group, Inc. (OTCBB:SNNW), announced today that it has entered into an agreement with Legend Mobile (OTCBB:LGMB) to promote MyRacemobile.com news service, which is dedicated to motor sports, including NASCAR Nextel Cup, Busch Grand National and Craftsman truck series. Sun, through its Radio X Network, a new national radio network syndicated on over 115 US terrestrial radio stations, which it owns in partnership with Sports Byline USA, is contributing advertising time on several of its radio programs, valued at $250,000, to promote Myracemobile.com. Legend Mobile Inc. is dedicating the specially designed site to the Sun relationship and sharing the revenue from each subscription sold.
The service delivers news to the racing fan's cellular phone via a text message. With Myracemobile.com, it has never been easier for the millions of race fans who use cellular phones to keep in touch virtually in real time with what is going on in the world of racing. The service delivers breaking news on the Sunday races, from all of the drivers qualifying for the race to all of the important news during the week. Myracemobile.com costs subscribers $3.95 per month.
According to a recent sports marketing survey, there are 75 million motor sports fans in the United States, with approximately 40 million of those fans labeled as "die hards." With Myracemobile.com, these fans have the opportunity to always be connected to their passion through a mobile phone. The majority of mobile phones in service today are capable of receiving SMS messages. SMS is a global phenomenon, with users around the world, sending billions of messages per year.
"We are very excited about our new relationship with Sun Network Group. I am highly confident that their audience will be very interested in this new service, Myracemobile.com," said Peter Klamka, President of Legend Mobile.
T. Joseph Coleman, CEO of the Sun Network Group, Inc said: "Our Radio X Network is targeted to young males and sports fan in particular so we feel we will reach an ideal audience for the Myracemobile.com products. We are hopeful this is the first of many new ventures with Legend Mobile."
The radio ads are expected to begin airing in June.
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