TUCSON, Ariz., June 29, 2004 (PRIMEZONE) -- GainClients, Inc. (Pink Sheets:GCLT) (GainClients) announced it has launched its initial electronic marketing campaign through MCG Titan Group (Titan). This initial campaign will target 1.3 million opt-in real estate and mortgage professionals through a selected database via their e-mail addresses with marketing ad creatives, which have been professionally designed to influence and capture the GainClients direct market.
The campaign will consists of several deployments, which will be delivered over a three-month period. The goal of each e-mail creative and message is to present a call-to-action for real estate and mortgage professionals to subscribe to the GainClients website service. GainClients expects to grow its membership base through the campaign and maintain their customers with continued, enticing product offerings and featured value-added services.
To further optimize the marketing campaign results, the GainClients and Titan teams will measurably improve upon the results of the campaign by adjusting the ad messages, designs, and the timing and the frequency of each deployment.
- The ads will begin with headlines that communicate the benefit and time sensitive special offers.
- The look, feel, color choices, and design layout of the creative elements will also be studied to determine which format best aligns with the target audience.
- GainClients and Titan will also consider timing and frequency of the ads for higher impact of the e-mailing campaign.
"Hitting" the opt-in target audience multiple times will ensure higher response rates. GainClients and Titan will segment the audience into multiple groups and then test different variations on each group. Once determined which variation draws better responses, GainClients can improve on results of future campaigns by incorporating these primary research results. Above all, the GainClients' goal is that the ads are not only business to business but person to person, which will best ensure positive results with each campaign.
GainClients, Inc. ("GainClients") is an innovative developer of integrated software technology that has developed specialized next-generation web-based marketing and lead generation solutions for real estate and mortgage professionals. Through its website system GainClients enables the real estate and mortgage professional to easily incorporate the Internet into their total marketing package and extend their personal/corporate brand on to the web. The GainClients website system also allows homebuyers to educate themselves with the purchasing and financing process, preview and short list the choices of homes they want to consider, obtain loan information and receive effective and efficient communication with agents and loan officers. The use of Internet is not only streamlining the process of home buying for consumers, but also provides Internet marketing for real estate and mortgage professionals by allowing them to gain exposure to a broader and more dynamic market segment not confined by geographical limitations. GainClients is strategically positioned at the forefront of this evolving and underserved market.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
From time to time including herein, in any Company documents, or in response to inquiries from prospective or accepted Members, the Company may publish "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 as amended and Section 21E of the Securities Exchange Act of 1934 as amended. Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," or variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements. The Company undertakes no obligation to update publicly any written or verbal forward-looking statements, whether as a result of new information, future events or otherwise.