STOCKHOLM, Sweden, Sept. 2, 2004 (PRIMEZONE) -- Pergo is now launching wood flooring under the PERGO(R) brand in the US market. The PERGO(R) wood flooring will be sold through Lowe's, one of the world's largest home improvement stores, with over 950 stores in North America.
Pergo is a leading flooring company and PERGO(R) the most well know brand within the flooring industry in the US. The launch of wood products capitalizes on the company's strong brand position in the US market, as well as its marketing and distribution capabilities.
"By adding wood flooring we provide our customers with a wider choice of flooring products. Also, this addition adds synergies both in distribution and in logistics," says Goran Bernhoff, President & CEO of the Pergo Group.
This high quality product will be called PERGO(R) hardwood and comes in two different widths, offering 16 decors in total. The floor will be positioned as the premium hardwood product in Lowe's.
Trelleborg 2004-09-02 Pergo AB Corporate Communications
For further information, please contact: CEO -- Goran Bernhoff, phone number +46 410 36 31 00 CFO -- Staffan Soderqvist, phone number +46 410 36 31 00 President of Pergo Inc. -- Anthony Sturrus, phone number +1 919 773 600
This is Pergo
Pergo is a leading flooring company with strong market positions, particularly in Europe and the US. Net sales amounted to MSEK 2,799 (3,194) in full-year 2003 and the number of employees was 795 (784) as at December 31, 2003. Pergo developed laminate flooring at the end of the 1970s and launched the product in Europe during the 1980s. The company started sales in the US in 1994 and later, to a smaller degree, in Asia in and Latin America. The company's products have been marketed under the Pergo(R) brand name since 1989. The company is listed on the Stockholm Stock Exchange's O-list. For further information about Pergo, please visit our homepage www.pergo.com.
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