Swedish Match -- The Advocate General of the ECJ to Give His Opinion Today on the EU Ban on Snus


STOCKHOLM, Sweden, Sept. 7, 2004 (PRIMEZONE) -- Today the Advocate General of the European Court of Justice, the ECJ, is expected to give his opinion regarding the European snus ban. The suggestion of the Advocate General is possibly indicative but not binding to the Court, who consequently very well can reach a different conclusion. The Court's ruling is expected within another few months.

Swedish Match is a unique company with its range of market-leading brands in the product areas of snuff and chewing tobacco, cigars and pipe tobacco -- tobacco's niche products -- as well as matches and lighters. The Group's global operations generated sales of 13,133 MSEK in 140 countries for the twelve month period ending June 30, 2004. Swedish Match shares are listed on Stockholmsborsen (SWMA) and Nasdaq (SWMAY).

Swedish Match AB (publ), SE-118 85 Stockholm Visiting address: Rosenlundsgatan 36, Telephone: + 46 8 658 02 00 Corporate Identity Number: 556015-0756 www.swedishmatch.com

For further information, please contact:

Bo Aulin, Senior Vice President, Secretary and General Counsel Office +46 8 658 03 64, Mobile +46 70 558 03 64

Emmett Harrison, Vice President, Investor Relations Office +46 8 658 01 73, Mobile +46 70 938 01 73

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