SANTA MONICA, Calif., Sept. 10, 2004 (PRIMEZONE) -- iMedia US, LLC, the operating division of iMedia International Inc. (Pinks Sheets:IMNL) announces the completion and distribution of its first promotional DVD project for The WB Network. The promotional DVD disc featured the entire series premier episode of Warner Brother's new series "Jack and Bobby".
In what may be the first promotion of its type, iMedia in conjunction with The WB, produced and distributed over 560,000 DVD discs to subscribers of Entertainment Weekly Magazine in advance of the series premier. The disc was inserted in the publication's September 3rd issue in top five U.S. markets.
"What makes this promotion so unique is the fact that The WB decided to feature the entire premier episode as opposed to delivering only a short `trailer' or preview. Distribution in Entertainment Weekly Magazine provided the opportunity for The WB to promote `Jack and Bobby' to an audience who may not currently be familiar with the network or its programming," said Kevin Plate, EVP or Sales and Business Development for iMedia US.
In commenting on the power of associating disc media with traditional print publishing, David MacEachern, CEO of iMedia International explains, "Television networks struggle to reach new, diversified audiences with meaningful promotional campaigns. iMedia's interactive CD and DVD-ROM discs provide a wonderful digital solution allowing networks to accomplish their marketing objectives. Everyone benefits from this program including the network, the magazine publishers and especially the reader who now enjoys their magazine together with a digitally-enhanced multi-media experience."
About iMedia International Inc.
iMedia International, Inc. (IMNL) is a publicly held digital media solutions company producing DVD's, and CD-ROM's for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including: strategic planning, content aggregation and production, disc audio/video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(TM) real-time, online tracking system which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.
For more information on iMedia International, please contact: Kelly R. Konzelman, Executive Vice President 1721 21st Street, Santa Monica, CA 90404 (310) 453-4499 kellyk@imedia-intl.com
The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date thereof. Please refer to the full filing of the Company's Quarterly Report on Form 10-Q at http://www.sec.gov.