LAGUNA HILLS, Calif., Sept. 23, 2004 (PRIMEZONE) -- Superclick, Inc. (OTCBB:SPCK) today announced its plans to target the Caribbean hospitality market, which is the most tourism-intensive region in the world. According to data from Smith Travel Research, financial performance of Caribbean hotels has picked up strongly since 2003, and industry analysts contend that the future continues to look bright with a double-digit increase in arrivals. Consequently, hoteliers are moving to adopt and upgrade their Internet services infrastructure to address the growing demand by guests for reliable and easy-to-use Internet access.
Sandro Natale, VP of Business Development, commented that "the success we have had at the Westin & Sheraton Our Lucaya Resort has validated the SIMS(tm) value proposition to the Caribbean marketplace. SIMS(tm) is generating on average about $100,000 per year in telecommunications savings and putting the property on a much faster track to ROI its Internet infrastructure, which includes SIMS high-speed wired and wireless (Wi-Fi), as well as dial-up service capabilities." Located in Freeport, Grand Bahamas, the property is owned by Hutchinson Hutchinson Holdings (HPH), a subsidiary of $30-billion Hutchinson Whampoa of Hong Kong and operated by Starwood Hotels and Resorts.
The Superclick Internet Management System (SIMS(tm)) is ideally suited to address this growing marketplace, providing Caribbean hoteliers with substantial long-distance telecommunications savings on both modem-driven Internet traffic as well as eliminating long-distance call charge backs for customer support via its point-to-point voice over Internet protocol (VoIP) application. In addition, with packet shaping capabilities, the SIMS(tm) platform provides the network efficiency required to effectively manage bandwidth-driven ISP costs, which are typically exacerbated by P2P applications.
About Superclick, Inc.
Superclick, Inc. (OTCBB:SPCK), through its wholly owned, Montreal-based subsidiary Superclick Networks, Inc., develops, manufactures, markets and supports the Superclick Internet Management System (SIMS(tm)) in worldwide hospitality, multi-tenant unit (MTU) and university markets. Superclick provides hotels, MTU residences and universities with cost-effective Internet access utilizing high-speed DSL, CAT5 wiring, wireless and dial-up modem technologies. Superclick's proprietary technology converts dial-up analog Internet calls to digital access, improves connection speeds, unclogs local trunks, consolidates Internet traffic, supports flexible billing and provides targeted advertising to end-users. Current clients include MTU residences and Crowne Plaza(r), Four Points by Sheraton(r), InterContinental Hotels Group PLC, Hilton(r), Holiday Inn(r), Holiday Inn Express(r), Hampton Inn(r), Marriott(r), Novotel(r), Radisson(r), Sheraton(r), Westin(r) and Wyndham(r) hotels in Canada and the United States.
Safe Harbor Statement
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements with the terms "believes," "belief," "expects," "intends," "anticipates," "will" or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.