ATLANTA, Oct. 8, 2004 (PRIMEZONE) -- Church's Chicken(TM), a division of AFC Enterprises, Inc. (Nasdaq:AFCE), today announced the return of Texas Chicken, one of the most successful products ever introduced in Church's restaurants. Texas Chicken is a non-battered, bone-in chicken product that contains only three grams of carbohydrates. It is pre-marinated and coated with a signature blend of seasonings and spices, which gives it a char-grilled flavor reminiscent of Texas-style barbeque.
Consumer demand for the product inspired a television commercial named "Wanted, Texas Chicken," which features a weathered, authentic-looking cowboy who distributes Texas Chicken "wanted" posters in a modern, downtown setting. Texas Chicken was originally introduced last May as a limited-time-only product. Sales were so strong and the product was "wanted" by so many customers that it is being re-introduced to the menu and will be available throughout October.
"Texas Chicken has proven to be a big hit with our current customers and is bringing in lots of new customers too," said Melinda Ennis-Roughton, chief marketing officer of Church's. "People crave it because of its distinctive, delicious flavor, but the fact that it's low carb is a big plus."
ABOUT CHURCH'S CHICKEN
Church's Chicken, one of the world's largest quick-service chicken restaurant concepts, focuses on high quality food served at a value price. Menu specialties include Southern-style chicken and side items such as corn on the cob, fried okra, mashed potatoes and gravy, and signature Honey-Butter Biscuits. Church's Chicken has more than 1,500 locations worldwide, driving system-wide sales of approximately $900 million in 2003. Visit Church's Chicken on the World Wide Web at http://www.churchs.com.
ABOUT AFC ENTERPRISES
AFC Enterprises, Inc. is the franchisor and operator of 4,109 restaurants, bakeries and cafes as of September 5, 2004, in the United States, Puerto Rico and 38 foreign countries under the brand names Popeyes(R) Chicken & Biscuits, Church's Chicken(TM) and Cinnabon(R), and the franchisor of Seattle's Best Coffee(R) in Hawaii, on military bases and internationally. AFC's primary objective is to be the world's Franchisor of Choice(R) by offering investment opportunities in highly recognizable brands and exceptional franchisee support systems and services. AFC Enterprises can be found on the World Wide Web at http://www.afce.com.