The Sun Network Group, Inc. (OTCBB:SNNW) (Frankfurt:570891SWK) announced today that its subsidiary, Radio X Network, has entered into a licensing agreement with Dennis Publishing, Inc. and its successful mens' lifestyle magazine Stuff, to produce, syndicate and distribute a 2-hour weekly radio program "Stuff Sports."
Stuff magazine is the must read for over five million guys each month who look to the magazine for their product, entertainment and pop-culture news and information. "Stuff Sports," which will launch in the first quarter of 2005, will be an irreverent sports talk-radio show, capturing the unique tone that has propelled the magazine into the forefront of the mens' lifestyle publishing category. Originating from the west coast, the program will take a comical look at sports, through comedy bits, celebrity interviews, and audience call-in participation. Some of Stuff's most popular features and content will make the transition into the new show.
Behind the microphones will be two Stuff-ready radio veterans:
- David Stein is a former No. 1 morning show personality from southeastern Pennsylvania. Hence, an Eagles Fan .... not a Steelers Fan! He had the highest ratings in all demos at CHR legend WRFY for 22 straight books, spanning 10 years. From there, Stein became a nationally syndicated talk show host with "On The Line with David Stein," an entertainment-based, issue and topical show with celebrity guests. David has won first place awards for radio features from UPI and The Philadelphia Press Association, has acted in and voiced History Channel documentaries and has appeared in numerous TV commercials. As a stand-up comedian, Stein has opened for Jerry Seinfeld, George Carlin, Paula Poundstone, Steven Wright and others. - Chris Andersen brings a wealth of sports knowledge and background not often found in the radio industry. Andersen has both walked the walk and talked the talk; as an athlete, he played football with future Hall-of-Famers at UCLA, as well as learning from some of the coaching business' brightest minds. His connections in the sports world are unrivaled: what host can speak of personal tutoring from coaches like Miami Dolphins head coach Dave Wannstedt or Detroit Lions head coach Steve Mariucci? Or sat in position meetings with All-Pros like Tim McDonald, Ronnie Lott, Jack Del Rio and Jonathan Ogden?
T. Joseph Coleman, CEO of the Sun Network Group, Inc said: "We are very excited to be in business with Dennis Publishing and the very talented people at Stuff magazine. This significant brand is well targeted to our radio audience and we believe its entertaining content will translate sensationally to the radio medium. Stuff subscribers and readers are a directly compatible demographic to our Radio X Network audience."
"Dennis Publishing and Stuff magazine are thrilled to be partnering with Radio X Network," said Dennis Publishing Director of Brand Development Barry Pincus. "Radio-X, with its great national distribution, and its presence on Sirius Satellite radio, makes it a perfect partner to launch Stuff magazine into a new and exciting media. The show will showcase the utility and humor that Stuff readers have come to expect each and every month."
About Sun Network Group, Inc.
Sun Network Group's Radio X, a nationally syndicated radio network in 125 U.S. markets targeted to young men, owns and operates in partnership with Sports Byline USA, the No. 1 sports talk radio network in the U.S. RadioTV Network is a proposed new television network that will produce and distribute TV versions of top rated radio programs.
About Dennis Publishing, Inc.
Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year), and The Week, a compilation of the week's most important domestic and international news. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.
For further information on SNNW please contact: Sun Network Group, Inc. 954.360.4080
This announcement contains forward-looking statements about Sun Network Group, Inc., that may involve risks and uncertainties. Important factors relating to the company's operations could cause actual results to differ materially from those in forward-looking statements and are further detailed in filings with the Securities and Exchange Commission available at the SEC website (http://www.sec.gov). All forward-looking statements are based on information available to Sun Network Group, Inc. on the date hereof, and Sun Network Group, Inc., assumes no obligation to update such statements.