Reeltime Rentals' New Technology Poised To Change the Home Entertainment Industry


SEATTLE, Oct. 21, 2004 (PRIMEZONE) -- Reeltime Rentals, Inc. (Pink Sheets:RLTR) announces the Company's mission is to become the forerunner in the Video-On-Demand marketplace. This announcement follows ReelTime's acquiring exclusive worldwide rights to a revolutionary patent-pending Media Rental Device Technology from Innovative Communications Technologies, Inc. Reeltime Rentals, Inc., headquartered in Bellevue, Washington, is a publicly traded company which shares trade on the Over-the-Counter "Pink Sheets" market under the symbol RLTR.

According to Alex Stanczyk, CEO of ReelTime, "The acquisition of this technology allows ReelTime to become a pioneer in the Rental-on-Demand and Digital Media marketplace. This market segment is poised for explosive growth. We strongly believe that ReelTime is in a position to seize a significant share of the video rental market without incurring all of the costs associated with physical rental outlets or video-by-mail."

Reeltime Rentals, Inc. is a leading Rental-on-Demand company that delivers media rich content in real-time to broadband customers nationwide. Leveraging its proprietary technology, the Company will offer customers electronic access to thousands of movies, games and other content. RLTR expects to offer the largest selection of rentals at the lowest prices to the consumer, while at the same time keeping its technology experience as simple as possible.

For more information on Reel Time rentals you may visit our web site at www.reeltimetv.net.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein, which are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies or products, delays in testing, and evaluation of products, and other risks detailed from time to time in the Company's filing with the Securities and Exchange Commission.



            

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