Reeltime Rentals, Inc. Retains Seed IP to Enforce Patent Rights and Handle Intellectual Property


SEATTLE, Wash., Oct. 26, 2004 (PRIMEZONE)-- Reeltime Rentals, Inc., (Pink Sheets:RLTR) has retained Seattle-based Seed IP (www.seedip.com) to protect and enforce its U.S. and international patents for the Media Rental Device Technology. The Company is ramping up to introduce its digital media rental service to consumers and businesses, and the patent process to protect its revolutionary technology is an important step. Seed IP provides legal assistance in all areas of intellectual property including patents, trademarks, copyrights, trade secrets, licensing and litigation.

Simon Martin, ReelTime co-founder said, "Continuing to protect our proprietary technology is a constant focus. We are committed to protecting ReelTime's Rental-On-Demand (ROD) and Intelligent Rapid Delivery Systems (IRDS) technologies. Retaining Seed IP as our legal counsel for this purpose assures us that we have the best resources in place to achieve our IP objectives."

E. Russell Tarleton, ReelTime's counsel at Seed, acknowledges that Reeltime's Media Rental Device is exactly the type of revolutionary technology that can propel it to the forefront of its industry, and "Seed IP will make sure that it is well protected."

This Media Rental Device Technology will allow the Company to maintain extremely low fixed costs as compared to its competitors in this space. ReelTime plan is to leverage their proprietary technology in order to electronically deliver video and other digital media services at the lowest price to the consumer.

About the Technology

ReelTime has acquired the rights to a revolutionary technology from Innovative Communications Technologies, Inc. This technology is the basis for ReelTime's Intelligent Rapid Delivery System (IRDS) which allows consumers to rent, watch, and return DVD's over the Internet, while never leaving the comfort of their own home. These technological advantages will allow ReelTime to realize substantially higher profit margins by eliminating overhead of maintaining brick-and-mortar rental facilities, costly postal delivery, and licensing fees associated with video-on-demand companies.

About ReelTime

Reeltime Rentals, Inc., Headquartered in Bellevue, Washington, plans on renting movies in real-time to the living rooms of customers nationwide. Customers will have access to thousands of DVD-quality full-screen movies without the hassles of going to the video store or mailbox, nor the added expense of late fees. ReelTime offers a unique, new, and convenient approach to renting movies at home or elsewhere. ReelTime demonstrates their commitment to using cutting-edge technology by implementing a revolutionary media device rental technology that brings high-quality video content direct to consumers, while taking unprecedented measures to combat the threat of piracy.

For more information on ReelTime rentals you may visit our web site at www.reeltimetv.net.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein which are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies or products, delays in testing, and evaluation of products, and other risks



            

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