Market Advisors Initiates Coverage on Reeltime Rentals, Short-Term Target Price of U.S. $1.38 and Research Brief


SEATTLE, Nov. 8, 2004 (PRIMEZONE) -- Reeltime Rentals, Inc. (Pink Sheets:RLTR) announces that Market Advisors has initiated coverage of their recently publicly traded company. Mr. Jeff Helleberg confirms a positive outlook on RLTR based on his analysis of the Company's projected sales and proprietary technology.

Mr. Jeff Helleberg is the lead analyst of Market Advisors, a company that has been in business since the 1970s. During the late 1980s and through the 1990s, Mr. Helleberg was the editor and chief of the nationally syndicated Marketarian Newsletter. Under Mr. Helleberg's guidance, the Marketarian was rated numerous times by the Wall Street Journal, Hubert Financial Digest and the Timer Digest, among others, as one of the best market timers, top bond timers and having one of the best model portfolios.

Mr. Helleberg stated, "The movie-on-demand industry is booming. In the United States, the video rental market is generating revenues in excess of $7.4 billion annually. The combination of technology advances, and demand increases in the Movie-On-Demand market makes this an attractive investment opportunity, provided their business plan is successfully executed." To view the Analyst Report please visit the web address: www.reeltimetv.net/marketresearch.aspx

CEO Alex Stanczyk stated, "We are very pleased that Market Advisors has issued a strong and positive opinion on our Company and sector. ReelTime is excited that those in the investment community have begun to take notice and will be monitoring our growth. We share their enthusiasm about the future of our Rental-On-Demand company."

About Reeltime Rentals, Inc.

Reeltime Rentals, Inc., Headquartered in Bellevue, Washington, plans on renting movies in real-time to the living rooms of customers nationwide. Customers will have access to thousands of DVD-quality full-screen movies without the hassles of going to the video store or mailbox, nor the added expense of late fees. ReelTime offers a unique, new, and convenient approach to renting movies at home or elsewhere. ReelTime uses cutting-edge technology that brings high-quality video content direct to consumers, while taking unprecedented measures to combat the threat of piracy. Technology acquired from Innovative Communications Technologies, Inc. forms the basis for ReelTime's Intelligent Rapid Delivery System (IRDS).

For more information on Reeltime Rentals, Inc. you may visit our web site at www.reeltimetv.net.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein which are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies or products, delays in testing, and evaluation of products, and other risks detailed from time to time in the Company's filing with the Securities and Exchange Commission.



            

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