LAS VEGAS, Nov. 10, 2004 (PRIMEZONE) -- Sports Wheels Inc., (Pink Sheets:SSWH) a leading provider of decorative car wheels, announced that the Company is anticipating the receipt of wheels from a number of automotive distributors and suppliers as a result of its exhibit at the SEMA Show, the premier automotive specialty products trade event in the world, last week in Las Vegas, Nevada. The distributors and suppliers are seeking price quotes for the Company's custom designed treatment on their wheels and other related products.
Sports Wheels officials were extremely pleased at the response to the Company's "Camouflage" line, which was on display at the SEMA Show and generated significant interest from both car enthusiasts as well as automotive distributors and suppliers.
Sports Wheels President Paul Stringer commented, "The only accurate way to characterize the SEMA Show is as a spectacular success that exceeded our expectations, particularly regarding the exposure our products garnered from major wheel distributors and suppliers and the enthusiastic reception the sample products received. The Company was not only able to gain visibility for the Camouflage product line, but we also discussed other decorative wheel concepts with a number of potential customers. We look forward to seizing on the buzz that was generated at this show and moving forward to execute our business strategy.
"In response to the interest expressed by a number of automotive wheel distributors and suppliers, we have instructed them to ship us their products for Camouflage treatment, and we expect to receive a number of these products in the coming weeks. This bolsters management's belief that a significant market exists for its custom automotive products, and we expect to make full use of the relationships forged at the SEMA Show to best position the Company for future growth," added Mr. Stringer.
About the Company
Sports Wheels Inc. (http://www.esportswheels.com) is a leading provider of decorative wheels, sports memorabilia and other collectable artwork for the automobile industry and car owners.
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