Team Simply Wow Enters NASCAR AutoZone Elite Division Toyota All-Star Showdown


IDAHO FALLS, Idaho, Nov. 10, 2004 (PRIMEZONE) -- Source Direct Holdings, Inc (OTCBB:SDRT) announced today that Team Simply Wow(r) has entered the NASCAR AutoZone (NYSE:AZO) elite division Toyota (NYSE:TM) all-star showdown on November 11-13, 2004 at Irwindale Speedway, Los Angeles' 1/2 Mile Super Speedway.

The Toyota All Star Showdown has already become one of the most anticipated events on the NASCAR racing calendar. More than $500,000 in prize money and live national television coverage on SPEED Channel await the top ten drivers from each of the four series that comprise the NASCAR AutoZone Elite Division which includes NASCAR's Midwest Series, Northwest Series, Southeast Series and Southwest Series. In order receive an invitation all drivers must finish in the top 10 of the point standing's for their respective series, resulting in a 40-car field. The #7 Simply Wow (r) car driven by Erik Darnell will be one of 3 cars equipped with in car camera during the race.

Deren Smith, President of Source Direct, said this: "The Toyota All-Star Showdown is a nationally televised event that will bring a tremendous amount of national exposure to our Simply Wow(r) brand during this much anticipated event."

Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Draper, Utah is a state-of-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household and private label automotive cleaning products industry. Simply Wow(r) is a registered trademark of Source Direct holdings, Inc. For additional information visit our website at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements.

Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.



            

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