Cutting Through Comparison Shopping Clutter

An Interview With STTC's CEO


LOS ANGELES, Nov. 12, 2004 (PRIMEZONE) -- In an interview with IPOdesktop, James M. Farinella, CEO of SoftNet Technology (OTCBB:STTC) (German WKN#:A0B7RZ) said, "Our recent growth in large part is driven by WholesaleByUs's web-based, application server based software system." He commented further that...

RECENT IPO's FOCUS INVESTOR ATTENTION


 -- Google's IPO focused investor attention on the growth of the 
    overall search engine marketplace.
 -- Shopping.com's IPO helped focus investor attention on comparison 
    shopping search

STTC's WholesaleByUs management believes their process cuts through the shopping search clutter to bring, in many cases, the lowest Internet-based retail price.

With a rule-driven, web-based, application server based software system


 -- WholesaleByUs connects manufacturers and distributes to Internet 
    buyers
 -- Effectively eliminating many dealers and other distributors.

Product descriptions and prices are mass uploaded by WholesaleByUs to


 -- eBay as a 'buy it now' item and to
 -- Amazon  

Product descriptions and prices are also uploaded to WholesaleByUs's web site

http://www.softnettechnology.com , click on 'wholesalebyus'

Upon order receipt, products are ordered from a manufacturer's or distributor's inventory usually within a day. Products are generally shipped to the buyer with three days of order receipt. If an item is out of stock, the buyer's money is refunded immediately by WholesaleByUs.

INTEGRATING WITH COMPARISON SHOPPING SEARCH ENGINES

STTC's management believes that comparison shopping search engines, such as


 -- Google's http://froogle.google.com
 -- Yahoo's http://shopping.yahoo.com
 -- Shopping.com's http://shopping.com

will start to access products and descriptions from the WholesaleByUS web site, increasing WholesaleByUs's Internet exposure.

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