SAVANNAH, Ga., Nov. 22, 2004 (PRIMEZONE) -- KidSational, Inc. (Pink Sheets:KDSC) announced today that it has reached a partnership agreement with the National Crime Prevention Council (NCPC) for licensing rights. This agreement allows KidSational to use the likeness and image of the NCPC icons in its ongoing retail marketing efforts.
The National Crime Prevention Council is the nation's focal point for crime prevention and home to America's beloved icon of crime prevention-McGruff the Crime Dog(R) and his nephew, Scruff(R). McGruff will be marching in New York's annual Macy's Thanksgiving Day Parade November 25, before an estimated crowd of 1.5 million and a much larger nationwide television audience in the tens of millions.
Steve Ruff, President of KidSational, said, "We are particularly excited about the opportunities this partnership brings to our retail initiatives. McGruff the Crime Dog is one of the country's most recognizable icons and is synonymous with prevention, safety and child protection issues. We are in the process of launching several products into the retail market, and this third-party validation should enhance the attractiveness of our products."
The National Crime Prevention Council, www.ncpc.org is a private, nonprofit organization whose primary mission is to enable people to create safer and more caring communities by addressing the causes of crime and violence and reducing the opportunities for crime to occur. NCPC offers training, technical assistance, and a national focus for crime prevention: it acts as secretariat for the Crime Prevention Coalition of America, more than 4,000 national, federal, local, and state organizations committed to preventing crime and also administers the Center for Faith and Service. The council provides demonstration programs in schools, neighborhoods, and entire jurisdictions and takes a major leadership role in youth crime prevention and youth service. NCPC manages the McGruff(R) Take A Bite Out Of Crime(R) public service advertising campaign. NCPC is funded through a variety of government agencies, corporate and private foundations, and donations from private individuals.
KidSational Inc., a Georgia-based Corporation, is a creator and distributor of cutting-edge safety and educational programming for children. The Company's CEO and President, Steve Ruff is the creator of "The Guardian Safety Game," currently utilized in schools and institutions across the country and selling in retail stores. He heads a team that has engineered, packaged and is now distributing one of the most comprehensive and entertaining children's safety education systems. The Company plans to relay safety messages to children worldwide through its various business projects and products, including "The Guardian Game", a feature film and TV series, KidSational Record Label, and ancillary products such as educational stickers and backpacks.
For additional information visit our websites at www.kidsationalinc.com.
The information in this Press Release includes certain "forward-looking" statements within the meaning of the Safe Harbor provisions of Federal Securities Laws. Investors are cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will provide to be correct. Factors that could cause results to differ include, but are not limited to successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.