Source Direct Starts Stain Pen Distribution to More Than 1800 Safeway Stores Nationwide


IDAHO FALLS, Idaho, Jan. 25, 2005 (PRIMEZONE) -- Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that it has received purchase orders and have already started shipments of the Stain Pen(TM) Twin Pack to ATA Retail Services for immediate distribution to all Safeway, Inc. (NYSE:SWY) stores nationwide.

The distribution to Safeway, Inc. was initiated as a result of an agreement Morgan Sampson SCA and Source Direct entered into in early October 2004. The agreement extends exclusive marketing and distribution rights to Morgan Sampson SCA and allows its distribution partner, ATA Retail Services, to manage and distribute the Stain Pen Twin Pack utilizing more than 10,000 J Hook and Clip Strips located in more than 5,600 national retail locations throughout all Albertsons, Kroger and Safeway grocery retailers nationwide.

Deren Smith, President said, "We are very excited about our distribution partnership with ATA Retail Services, they have become one of the premier merchandising companies in the United States and certainly number one in the J Hook/Clip Strip Category."

Source Direct Holdings, Inc., headquartered in Idaho Falls with manufacturing in Draper, Utah, is a state-of-the-art cleaning technology company that manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial industrial and private label automotive cleaning products industry. Simply Wow(R) is a registered trademark, Stain Pen, Prompt and Works On The Spot are trademarks of Source Direct holdings, Inc.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements.

Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.



            

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