Reeltime Rentals, Inc. Retains Cypress Consulting to Lead Web Development


SEATTLE, Feb. 8, 2005 (PRIMEZONE) -- Reeltime Rentals, Inc., (Pink Sheets:RLTR) announced that it has retained the services of Cypress Consulting to lead the Company's branding and web development efforts. Cypress will provide complete end-to-end design and development of ReelTime's consumer web interface for the roll-out of ReelTime's Rental-on-Demand service. Cypress is an acknowledged expert in their field, and will be developing the new application's back-office systems as well as the front-end interface accessed by customers via the public website. The new website will allow consumers to create membership accounts and download DVD-quality movies to their Internet-enabled devices, such as computers and set-top boxes.

"In ReelTime's business model, having reliable, seamless integration between our web interface, back-end transaction processors and media library is critical. Cypress Consulting has extensive experience in web development, particularly in the area of database driven content and transactional systems. This step will allow us to be fully prepared to execute our on business model and support a potentially large influx of new users at our upcoming launch," commented CEO of Reeltime Rentals, Alex Stanczyk.

Nate Thompson, Principal of Cypress Consulting added, "Cypress Consulting is excited to work with ReelTime and demonstrate our expertise in developing customized and effective web solutions. We particularly look forward to working with their team and developing the website through which consumers will access this exciting new technology. ReelTime's business model requires a powerful and reliable web engine with incredible capacity in many different areas; our expertise providing seamless and efficient back-end functionality as well first rate website user experiences make Cypress the perfect partner to execute on ReelTime's vision."

Cypress Consulting, based in Seattle, WA, is a premier Interactive Agency, offering customers expertise in Interactive Branding, Strategy and Development. The Company consists of web and technology professionals experienced in developing innovative solutions that combine top-notch creative work with cutting edge programming and development. Cypress Consulting has worked on a wide range of projects, including large web development initiatives for customers such as Wavelink, Starbucks, Microvision, CVS.com and Microsoft. www.cypressconsulting.net.

About Reeltime Rentals, Inc.

Reeltime Rentals, Inc., Headquartered in Bellevue, Washington, has developed revolutionary technology that streams high-quality media content direct to broad-band consumers nationwide. Customers will have access to thousands of DVD-quality full-screen movies and other video content, without the hassles of going to the video store or mailbox, nor the added expense of late fees. ReelTime offers a unique, new, and convenient approach to renting content at home or elsewhere. ReelTime's technology brings high-quality video content direct to consumers, while taking unprecedented measures to combat the threat of piracy. Technology acquired from Innovative Communications Technologies, Inc. forms the basis for ReelTime's Intelligent Rapid Delivery System (IRDS). For more information on Reeltime Rentals, Inc. you may visit our web site at www.reeltimetv.net.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein which are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies or products, delays in testing, and evaluation of products, and other risks detailed from time to time in the Company's filing with the Securities and Exchange Commission.



            

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