WESTON, Fla., March 1, 2005 (PRIMEZONE) -- Wall Street News Alert's "stocks to watch" this morning are: DC Brands International (Pink Sheets:DCBI), Wal-Mart Stores, Inc. (NYSE:WMT), MCI Inc. (Nasdaq:MCIP) and PepsiCo, Inc. (NYSE:PEP).
Aggressive investors and day traders may be watching DC Brands International (Pink Sheets:DCBI) this morning! Yesterday after the markets closed, the company issued a press release unveiling the terms of its 2005 retail program, which is designed to pull huge amounts of product off store shelves nationwide.
This could be great news for investors! According to the press release, everyone at DC Brands clearly understands how enormous and very competitive the energy drink segment of the beverage market has become and that having a great tasting product with attractive packaging is simply not enough to secure a spot in the upper echelon of the category.
Highlights from the press release include:
Moving production from Austria to the U.S. and how that move would allow them to now offer the product in a 16oz can at the same retail price as the original 8.4 oz; while realizing as much as an 8% reduction in the cost of production.
The company is the title sponsor for the nationwide, 150-city, 2005 Girls Gone Wild Rocks America tour. The tour itself is all about exposure to mass numbers in any given area or market.
The planned progression of DC Brands International's product presence in a new market allows it to be introduced initially at the bars and night clubs to large crowds, then move quickly into the liquor stores, convenience stores and finally into the grocery and superstores.
In order to increase exposure, the company will be conducting a first class calendar girl contest with the grand finals in Las Vegas on September 3rd. According to the company's management, the prizes will include a fully customized DC Brands Chevy SSR convertible pickup truck as first place, a fully customized Harley V-Rod for second place, and a host of other small prizes such as leather jackets and clothing. The entire event will be filmed live and simulcast over the Internet with help from the Girls Gone Wild staff so people around the country can watch live.
Investors continue to watch this company's progress! The company will use the best photos collected from the many contests around the country and those of the calendar girl finals and retail giveaway winners and produce a first class 2006 calendar. They then plan to run 100,000 calendars that will be shrink-wrapped into a case of product and another 25,000 available for sale individually. The calendars will be released through their distributor network just before Halloween 2005 with new store displays and stacks of cases.
For more in-depth coverage of DC Brands, visit http://www.backissuesofnewsalerts.us/DCBI0228.html
Prior to the press release, the stock had closed at sixty-one cents a share.
In case you are not familiar with the company: Dickens Cider is The Ultimate Austrian Energy Drink that is lightly carbonated and contains an assortment of vitamins and an extract of horny goat weed. The product is imported from just outside Vienna, Austria and consists of only the finest ingredients, as well as some of the purest water on earth.
Stocks showing interesting activity yesterday at the close of the regular trading day were: Wal-Mart Stores, Inc. (NYSE:WMT) up 0.2% on 10.8 million shares traded, MCI Inc. (Nasdaq:MCIP) up 0.6% on 10.6 million shares traded and PepsiCo, Inc. (NYSE:PEP) down 0.2% on 3.4 million shares traded.
Commentary:
"Growth in the U.S. economy, or GDP, was revised to 3.8% for the fourth quarter of 2004 according to the Commerce Department. The initial estimate was 3.1%," stated Sonja Rudd in Wall Street News Alert's daily commentary continued at: http://www.WallStreetNewsAlert.com.
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