TeliaSonera Sweden Launches Major Customer Service Initiative


STOCKHOLM, Sweden, March 08, 2005 (PRIMEZONE) -- TeliaSonera Sweden is continuing to focus on improving its service to customers by forming a new Customer Service unit that will position TeliaSonera among the top service companies in Sweden. Customer Service will have 3,400 employees and will be the largest single unit within TeliaSonera Sweden. The new organization will start operating in April 2005.

The new Customer Service unit will be headed by Anders Gylder, currently Head of the Large Corporate Customers Segment at TeliaSonera Sweden. Anders Gylder will have complete responsibility for customer service, orders/deliveries and the customer support centers for all of TeliaSonera Sweden's business segments. In practice, the formation of the new unit means that all service initiatives will be focused on TeliaSonera's customers in Sweden.

"The establishment of the Customer Service unit represents a natural step in our efforts to create growth and increase our competitiveness," says Marie Ehrling, President of TeliaSonera Sweden. "The platform for all our operations is based on being highly accessible, keeping our promises to customers and delivering on time. Anders Gylder is the experienced manager we need for realizing the new unit's goals."

To meet the growing competition in the enterprise market and increase the efficiency of its operations, TeliaSonera Sweden is also merging its Business and Large Corporate Customers segment into a single unit for all corporate and business customers. Erik Heilborn, currently Head of the Business Segment, will head the new combined unit, which is expected to be in place by April 1, 2005.

Forward-Looking Statements Statements made in the press release relating to future status or circumstances, including future performance and other trend projections are forward-looking statements. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There can be no assurance that actual results will not differ materially from those expressed or implied by these forward-looking statements due to many factors, many of which are outside the control of TeliaSonera.

For further information journalists can contact: TeliaSonera's Press Office, +46-(0)8-713 58 30

TeliaSonera is the leading telecommunications company in the Nordic and Baltic regions. At the end of December 2004, TeliaSonera had 15,411,000 mobile customers (51,359,000 incl associated companies) and 8,312,000 fixed telephony customers (8,943,000 incl associated companies) and 2,017,000 Internet customers (2,056,000 incl associated companies). Outside the home markets TeliaSonera has extensive interests in the growth markets in Russia, Turkey and Eurasia. TeliaSonera is listed on the Stockholm Stock Exchange and the Helsinki Stock Exchange. Net sales January-December 2004 amounted to SEK 81.9 billion (EUR 9.08 billion). The number of employees was 29,082.

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