CRESTLINE, Calif., March 28, 2005 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FRBV) announced today that the Company has began an aggressive marketing campaign to promote "Brand Awareness" for FRBV and its products.
As part of this campaign, the Company attended the 20th Annual Los Angeles Marathon, Quality of Life Expo at the Los Angeles, Convention Center, as an exhibitor. This is the largest event of its kind in the world, profiling the latest in health, fitness, apparel, technology, and food and nutrition. The exhibit was attended by well over 80,000 people, during this 3-day event.
FRBV also attended the 20th Annual Great Race Fitness and Camp Expo sponsored by Dole Corporation in Agoura Hills, Calif., attended by approximately 5,000 people. The Company distributed thousands of products and promotional items to the visitors during these events.
These are just a few of the scheduled events that FRBV will attend throughout the west coast of the U.S., over the course of the following months, marketing its beverages and brands. Video footage of this and the "Making of Our Products" can be found FRBV's Web site at www.firemountainbeverage.com
FRBV President, Bennett Vinson commented: "These are exciting events for the Company obtaining tremendous exposure for us. As a result of these events, we acquired a number of significant contacts that will reap great rewards for the Company in the coming months, which will be released. We believe that this campaign along with bolstering our relationships with our partners, alliances with other companies and consultants will expand the distribution of our products nationwide. We are excited about the direction we are heading and believe that our efforts will produce continuous results for the Company and its shareholders."
Fire Mountain Beverage Company (FRBV) develops, markets, sells, and distributes branded purified and flavored water beverages. The Company's products are orientated to the health-conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single- and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life. FRBV has relationships that immediately provide the Company with distribution in thousands of retail locations including major food chains.
The Fire Mountain Beverage Company logo can be found at http://www.primezone.com/newsroom/prs/?pkgid=1493
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.