SCOTTSDALE, Ariz., May 3, 2005 (PRIMEZONE) -- Desert Health Products, Inc. (OTCBB:DHPI) announced today that it has entered into an agreement with Wilkerson Creative, Inc., a well-known producer of direct response radio, TV commercials and infomercials.
Wilkerson Creative, Inc. has agreed to create direct response radio and television commercials as well as radio and television infomercials and to enter into arrangements with entities to cause such commercials and infomercials to be aired. Additionally, Wilkerson will provide the necessary talent to contribute to the success of these projects.
Johnny Shannon, Chairman and CEO of Desert Health Products, Inc., said, "We are proud to have this opportunity to be on board with Wilkerson Creative Inc., in marketing our exceptional line of products. We believe this partnership will provide Desert Health with an additional entry into the domestic marketplace."
Desert Health is pleased to have the support from Wilkerson Creative, Inc. in order to enter into this fast growing and lucrative industry. With the Desert Health brand recognition and quality products, we believe that the acceptance by the consumer will be successful.
The first of three infomercials scheduled for airtime will focus on Desert Health's Celadrin(r)-based pain and joint support products. With recent disclosures by the FDA concerning some pharmaceutical medications for arthritis and pain relief either being removed from the market, or warnings being posted, this natural pain relief product is being released in timely fashion. Over 70 million individuals in the U.S. have arthritis. The Arthritis Foundation reports that arthritis is the leading disability of Americans, resulting in over 39 million medical visits per year and $65 billion annually in medical expenses and lost wages.
The second scheduled set of media attention through Wilkerson Creative, Inc. will concentrate on Desert Health's Anti-Aging Cream. Clinical studies conducted by dermatologist Dr. Eugene Conte concluded that patients responded to treatment with remarkable skin improvement and consumer approval.
The last set of media scheduled for completion by Wilkerson Creative, Inc. will focus on Desert Health's Foot and Body Care system. This skin care system was designed specifically to treat the dry skin and other conditions often associated with diabetes. Unlike most exfoliation processes, this system is non-irritating, yet highly effective. The following actions apply to this skin care system: cleanser; incredible exfoliant; antioxidant; enhances natural skin repair; potent invigorator; fantastic moisturizer.
DHPI is an international distributor of nutrition and dietary supplements. DHPI has implemented a global commercialization strategy for its diversified line of nutritional products. DHPI strives to give the customer the best quality vitamins and minerals at the most competitive prices.
Safe Harbor Statement: This release contains statements that are 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current estimates and projections about Desert Health Products, Inc.'s business, which are derived in part on assumptions of its management, and are not guarantees of Desert Health Products, Inc.'s future performance, as such performance is difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors. Such factors include, but are not limited to, those described in Desert Health Products, Inc.'s Annual Report on Form 10-KSB for the year ended December 31, 2004, and its Quarterly Report on Form 10-QSB for the three-month period ended September 30, 2004, which are filed with the U.S. Securities and Exchange Commission. Readers of this release are referred to those filings. Desert Health Products, Inc. does not intend to update any of these forward-looking statements after the date of this release.